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Hyundai has just made a game-changing move by introducing the 2027 Hyundai Palisade "Cruz"—the first-ever pickup truck based on the new 2026 Palisade SUV. This bold step puts Hyundai in direct competition with midsize trucks like the Ford Maverick, Toyota Tacoma, and Honda Ridgeline. But does Hyundai’s premium SUV-based truck have what it takes to shake up the market? Let’s dive into the details.
What We Know About the 2027 Hyundai Palisade "Cruz"
Design & Styling – Rugged Yet Premium
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The Palisade "Cruz" carries over the bold front-end styling of the 2026 Palisade SUV.
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Tougher body lines and an extended cargo bed give it a unique look.
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Hyundai’s ‘Art of Steel’ design language ensures it stands apart from the Santa Cruz.
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Expect a modern, feature-packed interior with large screens and luxury touches.
Engine & Performance – Gas, Hybrid, or Electric?
While Hyundai hasn’t confirmed the powertrain options, experts predict:
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A 3.5L V6 (similar to the Palisade SUV) with over 290 HP.
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A hybrid option, similar to what’s offered in the Hyundai Santa Fe Hybrid.
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An all-electric version might be in the works, competing with Ford’s upcoming Maverick EV.
Towing & Capability
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Hyundai is expected to offer AWD for better off-road performance.
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Estimated towing capacity: 5,000 lbs (beating the Maverick's 4,000 lbs max).
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Payload and cargo bed features could rival Toyota and Honda’s offerings.
Tech & Features – Packed with Innovations
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12.3-inch digital driver’s display & infotainment screen.
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Wireless Apple CarPlay & Android Auto.
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Hyundai’s SmartSense safety package (includes adaptive cruise control, lane assist, and collision prevention tech).
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Tougher, water-resistant cargo bed with optional lockable storage & power outlets.
Release Date & Price – When Can You Get One?
Hyundai has not yet confirmed an official launch, but industry experts predict a late 2026 release as a 2027 model.
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Expected starting price: Around $40,000 (higher than the Ford Maverick but with more features).
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Available in multiple trims, including a high-end luxury variant.
Will the Hyundai Palisade "Cruz" Be a Maverick Killer?
Hyundai is known for shaking up markets, and with the Palisade "Cruz", it’s clear they are targeting buyers who want SUV comfort combined with pickup truck utility.
| Feature | Hyundai Palisade "Cruz" | Ford Maverick | Toyota Tacoma |
| Base Engine | 3.5L V6 (Expected) | 2.5L Hybrid | 2.4L Turbo |
| Horsepower | ~290 HP | 191 HP | 278 HP |
| Towing Capacity | 5,000 lbs (Est.) | 4,000 lbs | 6,500 lbs |
| AWD Option | Yes | No (FWD Standard) | Yes |
| Starting Price | ~$40,000 (Est.) | $24,995 | 28,600 |
If Hyundai positions this truck well, it could be a game-changer for midsize pickups, especially for buyers who want a truck with premium features.
Should You Be Excited?
The 2027 Hyundai Palisade "Cruz" is shaping up to be an exciting new entry in the midsize truck world. With its Palisade-based luxury, SUV-like comfort, and truck-level capability, it has the potential to disrupt the market.
