Jobaaj Stories
The SUV war in the U.S. has heated up in 2025, and two major automakers are leading the charge — Hyundai and Toyota. Both brands have strong lineups, loyal customers, and a growing focus on hybrid and electric options. But the big question is: Who’s winning the SUV battle in America?
Let’s break it down.
🚗 Hyundai's Bold Climb in 2025
Hyundai is no longer just the affordable alternative—it’s now a serious competitor in the SUV market. In Q1 2025, Hyundai reported record-breaking sales in the U.S. with over 203,000 units sold, thanks to SUVs like:
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Tucson (hybrid & gas)
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Santa Fe
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Palisade
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IONIQ 5 (electric crossover)
Hyundai's hybrid and electric vehicle sales jumped 38%, and SUVs made up a major chunk of their growth. What’s fueling their success?
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Modern designs
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Affordable pricing
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Tech-loaded interiors
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Strong warranty and build quality
Plus, Hyundai’s $21 billion investment in U.S. manufacturing is boosting their local production and consumer trust.
🚙 Toyota’s Long-Time Dominance
Toyota has always been a top player in the U.S. SUV market. Its reputation for reliability and fuel efficiency has kept it on top for decades. Best-sellers include:
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RAV4 (America’s best-selling SUV overall)
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Highlander
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4Runner
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Venza
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Sequoia
Toyota’s focus on hybrids has paid off big. In 2025, they’re pushing forward with models like the RAV4 Hybrid, Grand Highlander Hybrid, and the upcoming bZ4X electric SUV.
Toyota’s hybrid SUV sales remain strong, and its dealer network, brand trust, and resale value still give it an edge.
🔍 Who’s Really Winning?
If we look at volume, Toyota still sells more SUVs than Hyundai in the U.S., largely thanks to the RAV4 and Highlander. But Hyundai is growing faster, especially in:
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Hybrid/Electric SUV adoption
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Younger buyer segments
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Brand perception improvements
Hyundai is catching up, and quickly. While Toyota still leads in total sales, Hyundai is winning in growth rate, design innovation, and tech appeal.
Verdict:
👉 Toyota is the current leader in SUV sales.
👉 Hyundai is the fastest riser and could challenge Toyota’s crown soon if the growth continues.
