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Luxury SUVs have long been status symbols, with brands like Rolls-Royce leading the ultra-premium segment. However, Toyota—a brand known for reliability and affordability—has built a luxury SUV that challenges the Rolls-Royce Cullinan. Enter the Toyota Century SUV, a Japan-exclusive masterpiece blending elite craftsmanship with modern hybrid technology. But does it truly rival Rolls-Royce? Let’s find out.
What Makes the Toyota Century SUV Special?
Unlike any Toyota before it, the Century SUV ditches sedan roots to cater to Japan’s wealthiest clientele. Designed as a chauffeur-driven luxury cruiser, it features rear seats that recline into first-class lounge mode, a whisper-quiet hybrid V6 powertrain, and more high-end materials than a five-star hotel suite. Toyota even offers coach-style doors, similar to Rolls-Royce, ensuring VIP passengers can step in and out with royal grace.
🚀 Why This SUV Can’t Be Ignored:
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Affordable Ultra-Luxury: Priced nearly 50% lower than the Cullinan, yet packed with high-end features.
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Hybrid Efficiency: Offers up to 43 miles of electric-only range, making it eco-friendly.
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Exclusive Appeal: Only available in Japan, adding to its mystique.
Toyota Century vs. Rolls-Royce Cullinan: The Battle of Luxury Giants
| Feature | Toyota Century SUV | Rolls-Royce Cullinan |
| Engine | 3.5L V6 Plug-in Hybrid | 6.75L Twin-Turbo V12 |
| Total Power | ~412 hp (with electric motors) | 563 hp @ 5,000 rpm |
| Transmission | e-CVT (Electronic CVT) | 8-Speed Automatic |
| Drivetrain | E-Four Advanced AWD | All-Wheel Drive |
| Electric Range | Up to 43 miles (WLTC) | Not applicable |
| Seating | 4 occupants | 5 (Optional 4-seat) |
| Rear Seat Features | Full recline, massage, heating & cooling | Heated, ventilated, massaging |
| Interior Materials | High-quality materials, optional wool | Premium leather, bespoke options |
| Additional Features | Electrically deployable side steps, 75° rear doors | Coach-style doors, Viewing Suite |
| Starting Price | ~$170,000 | ~$325,000 |
Can the Century SUV Outclass Rolls-Royce?
While the Cullinan dominates with its powerful V12 engine, bespoke craftsmanship, and global availability, the Century proves that Japanese luxury can compete at a fraction of the cost. For those seeking exclusivity, sustainability, and ultra-luxury in a modern package, the Toyota Century SUV is a worthy contender.
🚗 Final Verdict: If you want the ultimate status symbol, the Cullinan remains unbeatable. But if you value discreet luxury, hybrid efficiency, and a chauffeur-first design, the Toyota Century SUV could be the smarter choice
