Can the Toyota Century SUV truly rival the Rolls-Royce Cullinan? Discover how Toyota’s ultra-luxury SUV stacks up in features, price & exclusivity.


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Luxury SUVs have long been status symbols, with brands like Rolls-Royce leading the ultra-premium segment. However, Toyota—a brand known for reliability and affordability—has built a luxury SUV that challenges the Rolls-Royce Cullinan. Enter the Toyota Century SUV, a Japan-exclusive masterpiece blending elite craftsmanship with modern hybrid technology. But does it truly rival Rolls-Royce? Let’s find out.

What Makes the Toyota Century SUV Special?

Unlike any Toyota before it, the Century SUV ditches sedan roots to cater to Japan’s wealthiest clientele. Designed as a chauffeur-driven luxury cruiser, it features rear seats that recline into first-class lounge mode, a whisper-quiet hybrid V6 powertrain, and more high-end materials than a five-star hotel suite. Toyota even offers coach-style doors, similar to Rolls-Royce, ensuring VIP passengers can step in and out with royal grace.

🚀 Why This SUV Can’t Be Ignored:

  • Affordable Ultra-Luxury: Priced nearly 50% lower than the Cullinan, yet packed with high-end features.

  • Hybrid Efficiency: Offers up to 43 miles of electric-only range, making it eco-friendly.

  • Exclusive Appeal: Only available in Japan, adding to its mystique. 

 

Toyota Century vs. Rolls-Royce Cullinan: The Battle of Luxury Giants

Feature Toyota Century SUV Rolls-Royce Cullinan
Engine 3.5L V6 Plug-in Hybrid 6.75L Twin-Turbo V12
Total Power ~412 hp (with electric motors) 563 hp @ 5,000 rpm
Transmission e-CVT (Electronic CVT) 8-Speed Automatic
Drivetrain E-Four Advanced AWD All-Wheel Drive
Electric Range Up to 43 miles (WLTC) Not applicable
Seating 4 occupants 5 (Optional 4-seat)
Rear Seat Features Full recline, massage, heating & cooling Heated, ventilated, massaging
Interior Materials High-quality materials, optional wool Premium leather, bespoke options
Additional Features Electrically deployable side steps, 75° rear doors Coach-style doors, Viewing Suite
Starting Price ~$170,000 ~$325,000

 

jhgfCan the Century SUV Outclass Rolls-Royce?

While the Cullinan dominates with its powerful V12 engine, bespoke craftsmanship, and global availability, the Century proves that Japanese luxury can compete at a fraction of the cost. For those seeking exclusivity, sustainability, and ultra-luxury in a modern package, the Toyota Century SUV is a worthy contender.

🚗 Final Verdict: If you want the ultimate status symbol, the Cullinan remains unbeatable. But if you value discreet luxury, hybrid efficiency, and a chauffeur-first design, the Toyota Century SUV could be the smarter choice

FAQ

While the Cullinan is more powerful, the Century offers high-end luxury with hybrid efficiency at half the price.

It uses premium materials, advanced hybrid technology, and is handcrafted for elite customers.

The Century SUV is designed specifically for chauffeured luxury, making it an excellent choice.

Toyota isn’t directly competing, but the Century SUV offers a unique alternative to traditional ultra-luxury SUVs.

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