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Toyota’s newly redesigned 2025 Tacoma is proving to be an absolute game-changer! Sales of the mid-size pickup truck have surged 188.2% in March, reaching an impressive 23,949 units sold. The Tacoma’s momentum didn’t stop there—Q1 sales skyrocketed 177.5%, making it one of Toyota’s top three best-selling vehicles in the U.S. last month.
This means that for the first time in a while, the Tacoma outsold the iconic Toyota Corolla, which posted 21,495 units sold in March. That’s a major shift for Toyota, proving that truck buyers are flocking to the rugged 2025 Tacoma over traditional sedans.
🔥 Tacoma’s Historic Rise – What’s Driving the Surge?
Several factors are fueling the Tacoma’s record-breaking sales:
✅ New Hybrid Powertrain – The 2025 Tacoma Hybrid offers more power and efficiency than ever before.⚡
✅ Revamped Off-Road Features – With the TRD Pro, Trailhunter, and Off-Road trims, adventure seekers are loving the enhanced capabilities.
✅ Competitive Pricing – Despite being a top-tier truck, the Tacoma’s pricing keeps it attractive compared to rivals like the Ford Ranger and Chevy Colorado.
📉 Toyota’s Mixed Bag – Crown Struggles, Prius & Land Cruiser Shine
While the Tacoma’s sales are soaring, not all Toyota models are having a great year. The Crown sedan has seen sales plummet 66.8%, and the Crown Signia has had a slow launch. Meanwhile, the Toyota Prius is experiencing a surprising comeback, with a 77.4% sales boost.
On the SUV front, Toyota’s bZ4X electric SUV saw a 102.9% jump, thanks to recent price cuts. The Land Cruiser also performed well, racking up 5,860 sales in March, showing promise for the legendary nameplate’s return.
🚙 Toyota’s Q1 2025 Sales – The Bigger Picture
🔹 March 2025 Total Sales: 196,240 units (+6.6% YoY)
🔹 Q1 2025 Total Sales: 487,226 units (+0.1% YoY)
🔹 Toyota’s Best-Selling Vehicles in March:
1️⃣ Toyota RAV4 – 41,509 units
2️⃣ Toyota Camry – 29,661 units
3️⃣ Toyota Tacoma – 23,949 units
While Toyota's overall quarterly growth was modest (0.1%), the explosive rise of the Tacoma could signal a new era for Toyota’s truck lineup.
| Model | Mar 25 | Mar 24 | % Chg | 25 YTD | 24 YTD | % Chg |
| COROLLA | 21,495 | $22,328 | -3.7 | $55,456 | 60,071 | -7.7 |
| SUPRA | $179 | $202 | -$11 | $421 | 484 | -13 |
| GR86 | $1,146 | $1,364 | -$16 | $2,777 | 2,041 | 36.1 |
| MIRAI | $0 | $71 | -$100 | $33 | 172 | -80.8 |
| CROWN | 986 | $2,970 | -$67 | $2,236 | 7,685 | -70.9 |
| PRIUS | 7,258 | 4,092 | 77.4 | $16,653 | 13,327 | 25 |
| CAMRY | 29,661 | 30,323 | -2.2 | $70,308 | 78,337 | -10.2 |
| BZ4X | 1,678 | $827 | $103 | 5,610 | 1,897 | 195.7 |
| RAV4 | 41,509 | 45,340 | -8.4 | 115,402 | 124,822 | -7.5 |
| COROLLA CROSS | 10,879 | 7,781 | 39.8 | 24,120 | 19,028 | 26.8 |
| CROWN SIGNIA | 2,806 | 0 | 0 | 7,908 | 0 | 0 |
| VENZA | 39 | 3,348 | -98.8 | 672 | 7,961 | -91.6 |
| HIGHLANDER | 5,523 | 11,538 | -52.1 | 12,017 | 32,033 | -62.5 |
| GRAND HIGHLANDER | 10,958 | 10,077 | 8.7 | 25,718 | 25,136 | 2.3 |
| 4RUNNER | 6,980 | 12,756 | -45.2 | 8,435 | 33,817 | -75.1 |
| SEQUOIA | 1,896 | 2,254 | -15.9 | 5,107 | 5,958 | -14.3 |
| LAND CRUISER | 5,860 | 0 | 0 | 15,416 | 0 | 0 |
| SIENNA | 9,033 | 5,205 | 73.5 | 23,561 | 16,074 | 46.6 |
| TACOMA | 23,949 | 8,310 | 188.2 | 59,825 | 21,558 | 177.5 |
| TUNDRA | 14,405 | 15,337 | -6.1 | 35,550 | 36,215 | -1.8 |
What Does This Mean for the Future?
With the success of the 2025 Tacoma, could Toyota expand its truck offerings even further? Will the upcoming 2025 4Runner redesign see similar growth? One thing’s for sure—truck lovers are shifting their focus toward adventure-ready models more than ever before!
