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Blinkit's competitors, including Swiggy’s Instamart, Zepto, Dunzo, and Tata-owned BigBasket, have allegedly seen their order volumes increase by up to 40% in the previous five days. In Delhi-NCR, the Zomato-owned firm is presently experiencing strikes and outlet closures. According to industry insiders, competitor platforms marketing expenditures have been reduced by up to Rs. 1 crore.
Also, Read Blinkit announces dark stores shutdown
However, on April 17, a Blinkit spokesperson indicated that the strike is nearing its end and that most dark stores in the Delhi-NCR region are operational.
He added that the Blinkit model is distinct from the meal delivery model, where a delivery executive may have to collect orders from restaurants throughout a city. This quick-commerce approach consists of a group of gig workers allocated to particular dark businesses in specified districts where deliveries take place.
According to a leading industry official, Zepto's daily orders have increased by 40%, while Swiggy's daily orders have increased by more than 25%. Zepto has recently engaged over 500 delivery employees in the Delhi-NCR region to satisfy the growing demand.
The order volumes were up by 25% and 30%, respectively, reported by two other CEOs from other quick-service firms. However, they cautioned that these new users would not have high retention on the platforms because customers prefer to return to their frequently used app when things return to normal unless Blinkit resolves the issue this week.
Furthermore, ICICI securities stated that Zomato-owned Blinkit has already lost 1% of its revenue and about 0.15% of its consolidated revenue for the first quarter of FY24 due to the current strike.
In June of last year, meal delivery giant Zomato purchased the company, Blinkit (Grofers), for Rs 4,447 crore.
— Kritika Singhal
