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Did you know that India is ranked as the 6th most at risk when it comes to the growth of fake adult videos known as deepfakes?
A recent study on deepfake content discovered that nearly all the fake videos online (98%) are related to adult content. What's more, almost all of these fake adult videos (99%) feature women who appear extremely lifelike.
According to the 2023 State of Deepfakes report from Home Security Heroes, a U.S.-based organization, famous individuals, especially those in entertainment, are at greater risk because their visibility and potential impact on their careers make them more vulnerable to deepfake manipulation.
Recently, there has been a significant development, a video has gone viral across social media platforms. The viral video shows a woman entering an elevator, but her face has been digitally edited by Popular actress Rashmika Mandanna. This whole incident has not just made a widespread controversy but calls for legal action too. Meanwhile, the great actor Amitabh Bachchan has voiced his concern about the rise of deepfake videos and pushed for legal action.
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Curious to know more? Read ahead and explore Deepfake in a deeper sense along with some examining signs and tools for identifying such videos.
What Does Deepfake mean?
Deepfake is a combination of the terms ‘Deep learning’ and ‘Fake’. However, when an original video has been edited with the help of an algorithm and replaces the original person in the video with somebody else, especially a “Public Figure” is known as a ‘Deepfake Video’.
To edit such videos, a form of Artificial Intelligence called ‘Deep Learning’ is used which creates such events that haven’t ever occurred in reality and seem authentic. Also, the pervasiveness of several AI tools has given rise to such deepfake controversy videos. However, there are some telltale signs to detect and recognize if a video is original or edited.
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Deepfake Fraud Examples
In a 2022 survey, 57% of people worldwide believed they could identify deepfake videos, while 43% believed they couldn't distinguish between a deepfake and a genuine video. Here are some examples of Deepfake Videos.
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Public Message by Obama
Many convincing deepfakes use impersonators to mimic the person's speech and behavior. For example, BuzzFeed and actor Jordan Peele used After Effects CC and FakeApp to create a video where Peele's jaw replaced Obama's, and it took nearly 50 hours of automated processing to refine the footage.
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A deepfake featuring Zuckerberg speaking frankly
In response to Facebook's failure to remove a video of Mark Zuckerberg bragging about user control, artist Bill Posters posted it on Instagram. The video used Canny AI's VDR software and the hashtag #deepfake. While visually convincing, the voice exposed it, underlining the importance of skilled actors in deepfake controversy.
However, AI voice generation like Lyrebird and Adobe VoCo could make adding realistic sound easier.
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The video featuring a slowed-down Nancy Pelosi
Not a typical deepfake, but it highlighted concerns in geopolitics. In 2019, a manipulated video of Nancy Pelosi slurring words went viral. Facebook initially refused to remove it, but it was later taken down.
Signs to Spot a Deepfake Video
Even if there are thousands of videos before you recognize them, you can easily detect if they are following some telltale signs that will help you to recognize the originality of any video.
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Check for Unnatural Eye Movements
Keep an eye out for irregular eye movements, like prolonged absence of blinking or unpredictable motions.
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Detecting Color and Lighting Discrepancies
Pay attention to any inconsistencies in color and lighting between the facial features and the background.
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Audio Assessment
Examine the audio quality concerning lip movements and check for alignment.
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Verify via Search
Conduct a reverse image search on the video or the individual to determine their authenticity.
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Assess visual oddities
Body, face, posture, and movement anomalies for authenticity.
Technology to tackle Deepfake content
Consider using these tools if not able to identify the ‘Deepfake Video’ signs mentioned above.
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Establishing Unalterable Records
OARO Media generates a secure data trail for photo and video verification, benefiting businesses, authorities, and users.
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Browser Plugins for Deepfakes
AI Foundation's Reality Defender and SurfSafe assist in identifying deceptive content.
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Innovative Solutions from Startups
OARO enhances digital identity, while Sentinel combats information warfare.
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AI-Powered Tampering Detection
Microsoft's tool assesses photos and videos for artificial content using public datasets.
Also, The number of deepfake controversy videos online is increasing at an annual rate of 900%. Thus, all people especially social media users need to be aware of such frauds. The widely known Kotak Mahindra Bank has released a helpline number where you can report such frauds. The Helpline number is 1800 209 0000.
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