Jobaaj Stories
Ram is stepping back into the affordability ring with the launch of the 2025 Ram 1500 Express, a stripped-down, feature-focused truck that comes at a time when the brand desperately needs a turnaround. After witnessing a consistent sales slump for five straight quarters and an 11% dip in Ram 1500 deliveries in Q1 2025 alone, Ram hopes this simplified and cost-effective model will appeal to budget-conscious buyers without compromising on performance.
A Return to Basics with Modern Appeal
The 2025 Ram 1500 Express is a throwback to Ram's no-nonsense roots, replacing the now-discontinued Classic model. It embraces a minimalist yet bold aesthetic with blacked-out grilles, body-colored bumpers, and no chrome in sight. It's a deliberate move away from flashy trims, targeting buyers who want a solid workhorse without the luxury price tag.
Pricing That Grabs Attention
Starting at just $44,495 (including destination), the Crew Cab 2WD version of the Express offers a surprising amount of value. Under the hood, it packs the familiar and reliable 305-horsepower Pentastar V6 engine. For those looking for more grunt, there's an option to upgrade to the new 420-hp Hurricane inline-six or opt for a four-wheel-drive configuration—though these come at an added cost.
More Than Basic: The Black Express Package
For buyers who still want a bit of flair, Ram is offering the Black Express package. This includes a sport hood, black 20-inch wheels, black badges, and a black cloth bucket-seat interior. It’s a subtle nod to style without going overboard on pricing. Historically, this package has made up around 20% of Ram’s production when offered, showing strong demand for this kind of affordable personalization.
CEO’s Strategy: Keep It Under $50K
Ram CEO Tim Kuniskis emphasized the need for trucks under the $50,000 price point. While technically under this mark in its base form, the Express could easily cross it once buyers add options. Nonetheless, it's a calculated move to stay competitive with Ford and GM’s budget trucks.
Conclusion: A Smart Move for Tough Times
As economic uncertainty looms and buyers look to cut back, the 2025 Ram 1500 Express may arrive just in time. It delivers what many consumers want right now—a reliable, no-frills, good-looking truck at a reasonable price. If Ram can keep the price from ballooning with add-ons, this model might just be the jolt the brand needs to get back on track.
