Jobaaj Stories
Electric vehicle startup Slate Auto is grabbing attention again—this time with a three-door SUV that’s creating buzz for its retro Range Rover-inspired design. The new model, still under wraps, is rumored to be part of a $25,000 EV lineup backed by none other than Amazon founder Jeff Bezos.
Slate’s Viral Tease Strategy Continues
After earlier sightings of a two-door pickup truck, Slate Auto’s latest SUV variant was revealed in a quirky TikTok video by TheManiFamily. The clip features a fake cat therapy company called “TheFelineTherapist,” linking viewers to a website that confirms Slate Auto’s involvement in the viral stunt.
🐾 Yes, a cat therapist website is part of their marketing campaign. Quirky, but it’s working.
🔴 𝐄𝐗𝐂𝐋𝐔𝐒𝐈𝐕𝐄: A new American electric vehicle company is coming. New automaker Slate shares the first public photos of its upcoming EV, wrapped in Newsweek camouflage. pic.twitter.com/JVfeBzYby4
— Newsweek (@Newsweek) April 15, 2025
Slate Auto EV SUV Has a Retro Look with Modern Style
The vehicle in the TikTok video showcases:
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A slanted rear window hatch
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Compact SUV form
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Boxy, upright styling
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Design elements inspired by the original Range Rover Classic
Some EV fans even pointed out similarities to the Rivian R3, though Slate’s version looks more utility-focused and minimalist.
Another Variant Surfaces—Hello, Defender Vibes
As if that wasn’t enough, The Autopian spotted yet another version—this time a boxier, two-door SUV reminiscent of the iconic Land Rover Defender. Clearly, Slate Auto is playing the nostalgia card while offering a modern electric twist.
Mark Your Calendar for the Slate Auto SUV Reveal on April 24
Slate Auto has confirmed that more details will drop on April 24. Whether it’s a full vehicle reveal or another breadcrumb in their guerrilla campaign remains to be seen.
Earlier Leak Sparks Reddit Frenzy
Before this SUV tease, a camouflaged two-door electric pickup was seen being unloaded from a flatbed truck in Los Angeles. Shared on Reddit by user Discostranger09, the truck appeared boxy and stubby, with no front grille and a likely charging port near the rear—hints that it’s fully electric.
🚚 Sightings Summary:
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Two-door pickup truck
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Three-door SUV with slanted rear window
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Boxy two-door SUV resembling the Defender
What We Know About Slate Auto So Far
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Founded: Quietly established in 2022
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Backed by: Jeff Bezos through Re:Build Manufacturing
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HQ: Detroit, Michigan
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Team: Former engineers from Ford, GM, Stellantis, Fisker & Canoo
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Goal: Affordable, practical EVs under $25,000
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First Model: Two-seat electric pickup truck
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Expected Launch: Late 2026
Slate Auto EV SUV Specifications
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Conclusion
With a blend of nostalgic design and modern electric utility, Slate Auto seems poised to disrupt the budget EV space. And with Jeff Bezos quietly backing it, the startup certainly has the financial muscle to compete.
📌 Stay tuned for more updates after April 24—we’ll be covering every twist in this unique EV story.
