Jobaaj Stories
Chery is shaking up the global pickup market once again — this time with a brand-new sub-brand focused solely on trucks. Meet Himla, a rugged and bold new offering aimed squarely at segment leaders like the Toyota Hilux and Ford Ranger.
With its official debut at the Shanghai Auto Show, Himla marks another strategic move by the Chinese automaker to strengthen its presence worldwide, from Europe to South America.
A Fresh Face in the Pickup Scene with Chery Himla
Himla isn’t just another name under Chery’s growing list of sub-brands. It's a dedicated pickup lineup covering compact, midsize, and full-size segments.
The first product to roll out under the Himla name is a midsize truck, built for serious off-road enthusiasts and utility seekers. If you remember the KP11 prototype from late 2024, this debut model shares plenty of visual cues — but adds refined touches like:
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A new body color
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Updated alloy wheels
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Cleaner, stripped-down aesthetics
đźš™ The Himla badge, inspired by the Himalayas, proudly sits on the tailgate, while Chery’s main branding appears on the front grille.
Himla Pickup Design That Balances Toughness with Tech
Himla's design is all about road presence and function. Here’s what you’ll notice:
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Split LED headlamps
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Chunky hood and pronounced fenders
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Skid plates and integrated rear bumper steps
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All-terrain tires on muscular alloy wheels
Inside, it’s far from rugged. Think Ford Ranger Wildtrak, but with a Chinese twist:
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A massive infotainment touchscreen à la Tesla
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A sleek digital instrument cluster
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Leather-like seats with light-toned upholstery
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Rear climate vents for backseat comfort
📸 (Visuals of the interior and exterior are expected to be released in official marketing soon.)
Himla Pickup Global Plans & Powertrains
Chery hasn't revealed engine specs yet, but here's what we can expect based on market trends:
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Ladder-frame chassis for strength and durability
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Multiple powertrains: Gasoline, Diesel, and possibly Hybrid or Electric
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Payload and towing capacity to rival top models in the midsize category
The Himla lineup will reach customers in:
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Europe
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🌍 Middle East
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South America
Chery promises a range that blends “all-terrain strength” with premium design — an ambitious mix we'll keep an eye on as models roll out.
Chery’s Brand Portfolio Grows Bigger
The Himla launch isn’t the only pickup move from Chery. The company is also reviving its Rely brand, dedicated entirely to:
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ICE (Internal Combustion Engine)
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EV (Electric Vehicles)
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PHEV (Plug-in Hybrid Electric Vehicles)
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Range-extended pickups
With brands like Exeed, iCar, Jaecoo, Jetour, Karry, Omoda, and more, Chery is building an empire that leaves no vehicle segment untouched.
Himla Pickup (Expected) Specifications
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Conclusion
Chery’s launch of the Himla brand signals a bold step into the competitive global pickup market. With rugged design, modern tech features, and plans to cater to diverse regions like Europe and South America, Himla aims to rival giants like Toyota Hilux and Ford Ranger head-on. While full specs are still under wraps, Chery’s clear focus on versatility, innovation, and global reach shows that Himla is more than just another sub-brand — it’s a serious contender in the world of pickups.
👉 If priced right and supported globally, Himla could be a game-changer in the pickup segment. Stay tuned for updates as this new player gears up to hit the roads!
