Jobaaj Stories
Subaru has made history with its highest monthly sales ever, selling 71,478 vehicles in March 2025. This surpasses its previous record of 70,039 units set in August 2019.
While the Forester and Outback led the pack, the Solterra electric SUV saw a staggering 159% sales increase, thanks to a significant price cut. Let’s take a closer look at Subaru’s performance last month.
Forester Leads as Subaru’s Best-Seller
The Subaru Forester emerged as the top performer, with 22,570 units sold in March, reflecting a 7.3% growth compared to last year. Its recent redesign and strong reputation for safety and reliability continue to attract buyers.
Other Top-Performing Models:
✔ Crosstrek: 18,169 units sold (+25.1%) – Best March ever!
✔ Outback: 17,539 units sold (+29.9%) – Adventure-ready and still popular.
✔ Legacy: 2,540 units sold (+53.2%) – A surprising last hurrah before production ends.
Solterra EV Sees Massive Growth
The Subaru Solterra, once criticized for its high price and limited specs, saw a 158.7% sales jump after Subaru introduced a $6,500 price cut for the 2025 model.
✅ March 2025 Solterra Sales: 1,154 units (vs. 446 in March 2024)
📈 First Quarter Growth: 172.9% year-over-year increase
🔋 Future Outlook: The price adjustment has sparked interest, but sales still trail behind gasoline-powered models.
Subaru’s March 2025 Sales Breakdown
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Can Subaru Maintain Its Momentum?
With an overall 16.6% sales increase in March 2025, Subaru is on track for a record-breaking year. The first-quarter sales also rose by 9.1%, totaling 166,957 units.
📢 Key Factors Driving Growth:
✔ Commitment to safety, reliability, and customer satisfaction
✔ Competitive pricing and promotions (e.g., Solterra price cut)
✔ Strong demand for all-wheel-drive SUVs and crossovers
Challenges Ahead:
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Sustaining EV momentum against established competitors 🔋
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Addressing declining sales of models like the Ascent and WRX 🚘
Conclusion
Subaru’s March 2025 sales prove its strong market presence and customer loyalty. While the Forester and Outback remain top choices, the Solterra’s price cut has finally sparked consumer interest.
📌 Will Subaru continue its winning streak in the coming months? Stay tuned for more updates! 🚗💨
