Jobaaj Stories
Toyota has launched its most expensive SUV in India—the Land Cruiser 300. But is it worth ₹2.31 crore? Let’s find out!
The legendary Toyota Land Cruiser 300 has made its way back to Indian roads, and this time, it comes in two variants – ZX and GR-S. Toyota has kept the pricing premium, with the ZX variant at ₹2.31 crore and the GR-S trim at ₹2.41 crore (ex-showroom).
Exterior Highlights – The Design Is Really Attractive
✅ Bold & Commanding Design – The massive front grille with horizontal chrome slats gives the LC300 an imposing presence. ✅ GR-S Trim for Off-Road Enthusiasts – The GR-S gets ‘TOYOTA’ badging, blacked-out alloy wheels, and sporty red accents. ✅ Limited Color Choices – Available in Precious White and Attitude Black. ✅ Advanced LED Headlamps – Integrated washers keep visibility clear, even in tough terrain.
Interior Features – Luxury Meets Adventure
✅ Opulent Leather Upholstery – The ZX trim offers a choice of Neutral Beige or Black, while the GR-S trim sports an exclusive Black & Dark Red theme.
✅ State-of-the-Art Infotainment – A 12.3-inch touchscreen, wireless Apple CarPlay & Android Auto, and a 14-speaker JBL premium sound system redefine in-car entertainment.
✅ Unmatched Comfort Features – 4-zone climate control, a rear-seat entertainment system, a sunroof, and even memory functions for the steering and front seats.
✅ Aircraft-Inspired Cockpit – Designed for both luxury and functionality, making long journeys effortless.
Power & Performance – Unstoppable On Any Terrain
✅ Beastly 3.3L Twin-Turbo V6 Diesel – Producing 309 bhp & 700 Nm torque, this powerhouse ensures raw performance.
✅ 10-Speed Automatic Transmission – Smooth and effortless gear shifts for both city driving and extreme off-roading.
✅ Full-Time 4WD with Multi-Terrain Modes – Ensures impeccable traction across deserts, mountains, and rocky trails.
✅ Best-in-Class Off-Road Tech – Features like Multi-Terrain Select (MTS), Multi-Terrain Monitor, Crawl Control, Downhill Assist Control, and Differential Locks (front & rear for GR-S trim) make it a true off-road champion.
Next-Gen Technology & Connectivity
✅ AI-Driven Infotainment System – Seamlessly integrates with voice commands for a futuristic driving experience.
✅ Multi-Terrain Monitor – Live real-time data for superior off-road tracking.
✅ Toyota Safety Sense Suite – Advanced driver-assist features like lane departure warning, adaptive cruise control, and emergency braking ensure top-notch safety.
Unique Feature: Hydraulic Active Suspension System (AHC)
One of the biggest innovations in the Land Cruiser 300 is its Adaptive Height Control (AHC) Suspension. This system adjusts the vehicle’s ride height based on driving conditions, improving aerodynamics on highways and increasing ground clearance for challenging terrains. This makes the LC300 a one-of-a-kind luxury SUV with extreme off-road capabilities.
Competition: How Does It Stack Up?
| Feature | Toyota Land Cruiser 300 | BMW X7 | Range Rover |
| Price | ₹2.31 Cr - ₹2.41 Cr | ₹1.27 Cr | ₹2.39 Cr |
| Engine | 3.3L Twin-Turbo V6 Diesel | 3.0L Inline-6 | 3.0L Inline-6 |
| Power | 309 bhp | 375 bhp | 345 bhp |
| Off-Road Capability | ✅ Yes (Diff Locks, Crawl Control) | ❌ Limited | ✅ Yes (Terrain Response) |
Is the Land Cruiser 300 Worth It?
The Toyota Land Cruiser 300 is the ultimate combination of luxury, durability, and hardcore off-road capability. While it’s priced higher than some competitors, no other SUV in this range offers the legendary reliability and extreme performance of the LC300.
