Target Faces Online Glitches, Stock Drops & Boycotts

Target Faces Website Glitches, Customer Frustration & Boycotts

🛒 Online Shopping Trouble for Target

Target is currently dealing with major technical issues on its website. Shoppers have reported problems like:

• Items randomly disappearing from their carts

• Checkout pages crashing or freezing

• Login failures and order errors

These problems have been especially frustrating during popular events, like the recent Nintendo Switch 2 preorder launch. Social media has been flooded with complaints from users who couldn’t complete their purchases.

📉 Foot Traffic Drops as Boycotts Continue

At the same time, Target is seeing fewer people visit its physical stores. In fact, in-store foot traffic has gone down for 11 straight weeks. The drop started after Target announced in January that it was pulling back on its diversity, equity, and inclusion (DEI) programs. That decision led to public backlash and boycotts from groups including Black clergy and social justice advocates.

Data shows that during the week of April 7, foot traffic dropped by 4.7% compared to last year.

📊 Target’s Stock Sees Decline

These issues are hitting the company financially, too. Target’s stock price has fallen to $92.15, a drop of nearly 2.12%. Investors are concerned about the company's reputation and ongoing challenges, which include both operational struggles and public trust issues.

🏬 Store Closures on Easter

On Easter Sunday, Target closed all 1,978 of its stores for a full day. The closure was part of a broader "retail blackout" movement, intended to give employees a break and allow time for internal reset amid the controversies.