Toblerone Discontinues 360g Dark Chocolate Bar After 56 Years

Toblerone Discontinues 360g Dark Chocolate Bar After 56 Years

Toblerone, the iconic Swiss chocolate brand, has officially discontinued its 360g dark chocolate bar after 56 years on the market. This decision has left many fans disappointed, especially after months of uncertainty regarding the bar's availability in stores.​

Background of the Discontinuation

The decision to discontinue the 360g dark chocolate bar was confirmed by Mondelez International, the U.S.-based parent company of Toblerone. While the company did not provide a specific reason for the discontinuation, they acknowledged that the news may be disappointing for some consumers. Mondelez assured shoppers that they would continue to invest in the Toblerone brand, indicating their commitment to other products in the Toblerone lineup.​

Customer Reactions and Availability

The discontinuation follows months of confusion surrounding the bar's availability. Several customers raised concerns on social media platforms, with one user asking, “Does anyone know anywhere in the UK I can get a bar of Dark Toblerone? I’ve spoken to Toblerone who said it's not been discontinued but I’ve been looking for absolutely ages and can’t find them anywhere.” This reflects the widespread uncertainty among consumers regarding the product's status.​

In response to the discontinuation, many consumers expressed their disappointment and frustration on social media platforms. One user commented, “I am one of your biggest fans and love your chocolate, but I bought a 150g Toblerone earlier only to be left upset, disappointed and a little distressed! In fact I felt cheated on a tad in the way that they are now spaced out so much losing out on Toblerone goodness. I'm upset Toblerone. I’m sorry but I really am.” ​

Another user expressed their dissatisfaction by stating, “It looks dreadful. Think you should have reduced the length and kept the chunky triangles.” ​

Despite the discontinuation, some retailers may still have existing stock of the 360g dark chocolate bar. However, once these stocks are depleted, the product will no longer be available.​

Toblerone's Commitment to the Brand

Despite the discontinuation of the 360g dark chocolate bar, Mondelez has emphasized its ongoing commitment to the Toblerone brand. The company has assured consumers that they will continue to invest in Toblerone, suggesting that other products within the brand will remain available. This indicates that while certain products may be discontinued, the overall Toblerone brand will continue to offer a variety of chocolate options to its customers.​