Jobaaj Stories
Shahid Kapoor and Pooja Hegde's action thriller, Deva, had a less-than-stellar start at the box office. While initial projections were higher, the film's performance has been underwhelming, experiencing a significant drop in collections throughout its first week. Let's delve into the numbers.
Early Box Office Numbers
Deva opened with a promising ₹5.5 crore nett on its first Friday. However, this momentum quickly faded. While Saturday saw a slight increase to ₹6.4 crore, the film's daily collections began a downward trend from Sunday onwards. By Wednesday, the daily collection had plummeted to a mere ₹0.57 crore. The six-day India net collection currently stands at approximately ₹24.87 crore.
- Day 1 (Friday): ₹5.5 Cr
- Day 2 (Saturday): ₹6.4 Cr (+16.36%)
- Day 3 (Sunday): ₹7.25 Cr (+13.28%)
- Day 4 (Monday): ₹2.75 Cr (-62.07%)
- Day 5 (Tuesday): ₹2.4 Cr (-12.73%)
- Day 6 (Wednesday): ₹0.57 Cr
- 6-Day Total (India Net): ₹24.87 Cr
Occupancy Rates and Regional Performance
Data indicates low occupancy rates, particularly after the opening weekend. For example, on Wednesday, the overall Hindi occupancy for Deva was a mere 5.14%, with morning shows having the highest percentage (5.14%). Other showtimes reported 0% occupancy. Mumbai showed the highest regional occupancy at 6% during the morning show, highlighting the film's reliance on specific regions for its earnings.
Challenges and Outlook
The film faces stiff competition from upcoming releases like Interstellar (re-release), Badass Ravi Kumar, and Loveyapa, which will likely further impact Deva's screen time and box office potential. While the final verdict is still pending, early indications suggest a disappointing box office run for the film.
Conclusion
Deva's performance underlines the unpredictable nature of the box office. While the initial opening was promising, the steep decline in daily collections highlights the importance of sustained audience interest. The coming days will reveal if the film can defy expectations, or if it will ultimately be considered a box office underperformer. Stay tuned for further updates!
