Kanye West loses a $20M Japan deal after Bianca Censori's shocking Grammys outfit, which became a viral sensation with over 5 million searches.


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Kanye West recently addressed the controversy surrounding his wife Bianca Censori’s red carpet appearance at the 2025 Grammys, where she wore a completely transparent, nude mesh outfit. In an interview with TMZ, Kanye expressed pride over the moment, claiming that he and Censori had “beat” the Grammys. When asked about the impact of the stunt, Kanye boldly responded, “We beat the Grammys,” and added that their fashion choice went viral. Bianca’s outfit generated a massive online reaction, with the 30-year-old becoming the most Googled person on February 4, 2025.

Bianca Censori's Outfit Hits 5 Million Searches

According to Google Metrics, "Bianca Censori outfit" was searched over 5 million times, surpassing even searches for "Grammy winners" on that day. However, while the stunt garnered immense attention, it also came with significant consequences. Sources in Tokyo have claimed that Kanye lost a lucrative $20 million contract to perform in Japan due to the scandal surrounding Bianca's outfit.

Although the Grammys red carpet moment drew attention, it also revealed the risks of such bold public stunts. While the couple’s actions were widely talked about, they also led to a costly professional setback for Kanye.

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