La Familia de la Tele: A Hit Online, But Did it Hit the Mark on TV?
So, TVE's new afternoon show, La Familia de la Tele, premiered on May 5th, 2025. And the reaction? Well, let's just say it was a mixed bag. It generated a ton of buzz online, which was great, but the initial TV ratings? Not so much. It got people talking, but not necessarily tuning in, which left everyone wondering: what went wrong?
A Grand Parade and a Slightly Less Grand Premiere
The show, hosted by the well-loved Maria Patiño, Inés Hernand, Aitor Albizua, and Belén Esteban, kicked things off with a big parade, "El Gran Desfile," snaking its way from Torrespaña in Madrid to the RTVE studios. It was quite a sight, even with the rain! Amazingly, the live-streamed parade drew almost 4.3 million unique online viewers for at least a minute. That's impressive!
Impressive Online Reach: Seriously, the online numbers were fantastic. It showed there's definitely an audience out there interested in the show. But then we get to the TV ratings…
Disappointing TV Ratings: The official average was 807,000 viewers (10.1% share). But here's the thing – that included the ratings for "Valle salvaje" and "La Promesa," which aired as part of the show. Inflating the numbers a bit, don't you think?
Taking those subprograms out of the equation, the actual ratings were much lower: around 9% share across its two segments. Given all the hype and the star power of the hosts, that was a bit of a letdown. Honestly, who saw that coming?
Tough Competition and Questionable Tactics
The show also faced some stiff competition. Antena 3's "Sueños de libertad" was a real powerhouse, scoring a 14.1% share. Telecinco's "Tardear" also did pretty well, at 9.6%. It wasn't just about the show itself; it was about the battle for viewers.
Strategic Audience Metrics (or, how to make your ratings look better): RTVE's decision to lump the ratings of other shows into La Familia de la Tele's numbers was…well, let's just say it sparked some controversy. It felt a bit misleading, to say the least. Many felt it was a way to artificially boost their numbers.
Social media was a wild ride, too. There was a lot of excited chatter from fans who loved seeing familiar faces and the high production values. But others weren't so kind. They questioned the show's value, especially given the lower-than-expected viewership. It was definitely a conversation starter!
The Future of La Familia de la Tele: Can it Bounce Back?
The show's future is a bit up in the air. The upcoming conclave is cutting into its airtime; the first segment was even canceled on May 7th, 2025. That’s definitely not ideal and will likely impact viewership. You know how sometimes things just spiral? But it’s not all doom and gloom. The strong online presence is a positive sign, and RTVE Play viewership for the premiere saw a boost of around 100,000 unique viewers.
La Osa, the production company, needs to figure out how to make the show more compelling for traditional television viewers. They need to tweak the format and the content to better capture the audience. This definitely won't be easy!
The Verdict: A Work in Progress
La Familia de la Tele launched with a bang online, but its TV debut was a bit underwhelming. It's definitely a show with potential, but it needs some serious adjustments. The producers have a challenge ahead: translate that huge online success into better television ratings. The coming weeks will tell us if they can pull it off. It will be fascinating to see what happens next!
