Jobaaj Stories
La Familia de la Tele: A Mixed Bag of Success
TVE's new afternoon show, La Familia de la Tele, premiered on May 5th, 2025, to a wave of mixed reactions. While generating significant online buzz, the show's initial ratings fell short of expectations, sparking a debate about its future and the effectiveness of its promotional strategy.
The Premiere and its Aftermath
The show, hosted by popular presenters María Patiño, Inés Hernand, Aitor Albizua, and Belén Esteban, debuted with a grand parade, "El Gran Desfile," from Torrespaña in Madrid to the RTVE studios. Despite the festive atmosphere and inclement weather, the parade, streamed live, drew nearly 4.3 million unique online viewers for at least a minute.
- Impressive Online Reach: The online viewership demonstrated significant public interest.
- Disappointing TV Ratings: However, traditional TV viewership numbers were less impressive. La Familia de la Tele averaged 807,000 viewers (10.1% share), but this figure included the ratings of 'Valle salvaje' and 'La Promesa', which aired as subprograms, artificially inflating the overall number.
Without these subprograms, the show’s actual ratings were far more modest: an average of around 9% share across its two segments. This result is significantly lower than anticipated, given the extensive promotion and the star power of its presenters.
- Stiff Competition: The show also faced tough competition from Antena 3's 'Sueños de libertad' (14.1% share) and Telecinco's 'Tardear' (9.6% share).
- Strategic Audience Metrics: RTVE's decision to include the ratings of other programs within La Familia de la Tele's overall figure was criticized as misleading and manipulative.
Social media was flooded with comments, ranging from enthusiastic praise to disappointed critiques. While many celebrated the return of familiar faces and the production quality, others questioned the show’s value given its comparatively low viewership.
Looking Ahead: Challenges and Opportunities
The show's future faces challenges. The upcoming conclave will reduce its airtime, with the first segment canceled on May 7th, 2025. This disruption could further impact viewership. However, the show's strong online presence and the significant increase in RTVE Play viewership (around 100,000 unique viewers for the premiere) offer reasons for optimism. The producers, La Osa, will need to refine the show’s format and content to better engage the television audience.
Conclusion: A Show in Need of Refinement
La Familia de la Tele launched with considerable fanfare and a strong online presence, but its initial television ratings demonstrate a need for improvement. The show's producers must leverage its online success while adapting its format and content to better compete with established programs and attract a larger television audience. The success of future episodes will be crucial in determining the long-term viability of the program.
