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As per the recent reports, Demand for high-quality content in Dolby tech has gone up which was limited to Tier 2 and Tier 3 markets.
Director of Marketing (India) at Dolby Laboratories in conversation with media of business today said that the growing demand for better content has channeled the want for better quality equipment in Dolby Atmos and Dolby Vision. There are many streaming services that have massive demands for a good cinema-like experience from the comfort of some living rooms.
This is mainly because Content consumers are now willing to pay for the premium to gain a better audio and visual experience. Also, there has been a wake in the South movies performing well on independent screens or even in theatres in the North, so now independent exhibitors are doing their best to provide better services to drive crowds back to theatres.
As per Seth, Even small towns like Gorakhpur, Rohtak, Guntuk, PortBlair, Tirupathi, Jhansi, Almora, Agra, Guwahati and many more provide a Dolby Atmos experience today. So, fans of cinema can have a seamless experience in 900-plus installed screens including 250+ screens in multiplexes as of last month.
Dolby Vision IQ is an extended version of previous Dolby HDR technology which aims to provide much better audio and visual experiences. IQ can enhance the visual experience even in low light, with this experience of watching TV at home will become even better.
Dolby Atmos is a sound-specific technology which is created by Dolby Technologies. It can provide an immense sound experience by adding great heights beyond vertical and horizontal boundaries.
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