Jobaaj Stories
Cashfree Payments, a leading payments platform in India, has announced Bollywood actor Rajkummar Rao as its new brand ambassador. This move coincides with the launch of Cashfree Payments' exciting new campaign, ‘Move Fast,’ which highlights the company’s emphasis on speed and efficiency.
The campaign focuses on offering businesses faster onboarding, quicker transactions, and smooth, reliable support. It positions Cashfree Payments as the go-to partner for companies looking to grow and streamline their payment processes.
To kick off the campaign, a digital film featuring Rajkummar Rao was released, showcasing the company's commitment to empowering businesses with its fast and efficient services. The film emphasizes how Cashfree Payments helps businesses, big or small, scale up through seamless payment processing and robust support.
“We are excited to have Rajkummar Rao on board as our brand ambassador,” said Akash Sinha, CEO and Co-Founder of Cashfree Payments. “The ‘Move Fast’ campaign reflects our mission to enable businesses to move quickly and grow confidently in the digital world. With Rajkummar’s association, we aim to connect with a wider audience and reinforce our promise of speed and reliability.”
Rajkummar Rao also shared his excitement about partnering with Cashfree Payments, stating, “In today’s world, digital payments are essential, making transactions easier and more efficient. I’m proud to be part of a brand that is leading the way in fintech and helping businesses thrive.”
Speed is the name of the game, and we’re playing to win. 🚀
— Cashfree Payments (@gocashfree) December 9, 2024
Say hello to faster everything -
⚡ Faster Onboarding
⚡ Faster Payments
⚡ Faster Support
Watch how Rajkummar Rao discovers @gocashfree and how we help businesses #MoveFast! pic.twitter.com/yZCk6Z8efX
The ‘Move Fast’ campaign brings a refreshed brand image with a new logo and tagline. Key highlights include:
- Rajkummar Rao as the face of the campaign, featured in a digital film and various other advertising mediums.
- A focus on speed, reliability, and operational efficiency.
- Streamlined onboarding, fast payment resolutions, and dependable settlements for businesses.
- A logo update with the new ‘Move Fast’ tagline.
The campaign, created by Cashfree Payments’ in-house team along with creative agency OML, will be visible across digital and offline channels starting December 9.
Cashfree Payments is trusted by over 600,000 businesses and processes more than USD 80 billion in transactions annually. The company offers services such as payment collections, vendor payouts, refunds, and more. Cashfree Payments is known for its tech-driven platform and innovative solutions like Secure ID, flowWise for payment orchestration, and Risk Shield for fraud monitoring.
Headquartered in Bengaluru, Cashfree Payments was founded in 2015 by Akash Sinha and Reeju Datta. With a growing presence in countries like the UAE, USA, and Canada, the company is a global leader in fintech, backed by investors like Y Combinator and the State Bank of India.
As a licensed payment aggregator recognized by the Reserve Bank of India, Cashfree Payments is committed to making digital payments easier and more efficient for businesses worldwide.
