Jobaaj Stories
Cebu Pacific Soars to New Heights in 2024
Cebu Pacific, the Philippines' leading airline, reported a stellar year in 2024, with total revenue soaring 16% to a remarkable P104.9 billion. This impressive growth is fueled by robust passenger demand and a strategic fleet expansion, reflecting the airline's strong position in the domestic and international markets.
Record Passenger Numbers and Market Dominance
Carrying 24.5 million passengers—an 18% increase year-on-year—Cebu Pacific maintained a solid seat load factor of 84.4%. This remarkable performance translated to a commanding 54.1% market share domestically and 20.6% internationally in 2024, solidifying its leading position. By Q4, these shares climbed even higher, to 58.4% and 22.5% respectively.
Strategic Growth and Investments
The airline's success is underpinned by strategic investments. With 13 new aircraft added to its fleet in 2024, Cebu Pacific now operates 98 planes, enhancing its connectivity across the Philippines and beyond. These strategic expansions, including new routes to destinations like Ho Chi Minh City, contribute significantly to its growth trajectory.
Celebrating 29 Years with a Piso Sale!
To celebrate its 29th anniversary, Cebu Pacific is hosting its trademark Piso Sale from March 28th to 31st, 2025. Book flights to various domestic and international destinations for as low as PHP 1 (one-way base fare, excluding fees and surcharges), with travel periods extending from September 1st, 2025, to February 28th, 2026. This is a fantastic opportunity for travelers to plan their next adventure!
Financial Performance and Future Outlook
While increased fleet and financing costs resulted in a net income of P5.4 billion (compared to P7.9 billion in 2023), Cebu Pacific remains optimistic. CFO Mark Cezar highlights the airline's confidence in the Philippine aviation industry and its strategic investments as key drivers for continued expansion and improved performance in 2025.
Book Your Flight Today!
With its extensive network spanning 37 domestic and 26 international destinations, convenient payment options, and consistently low fares, Cebu Pacific continues to make travel more accessible to everyone. Don't miss the Piso Sale! Book your flights now at cebupacificair.com/en-PH/.
