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Marie Nasemann: From Germany's Next Topmodel to Sustainable Fashion Icon
Marie Nasemann is more than just a familiar face from Germany's Next Topmodel. This influencer and blogger has transformed her experience in the fashion world into a powerful platform advocating for ethical and sustainable practices. This article explores her journey, highlighting her impact on the sustainable fashion movement and her prominent appearances in the German fashion scene.
A Rising Star in the German Fashion World
Nasemann first gained recognition in 2009 as a contestant on the popular TV show, Germany’s Next Topmodel, placing third. This experience provided invaluable insight into the inner workings of the fashion industry, but it also revealed a darker side.
A turning point came when she realized the ethical implications of fast fashion. This realization prompted Nasemann to create fairknallt, her successful blog and Instagram channel dedicated to sustainable and ethical fashion. With over 35,000 followers on Instagram, her influence is undeniable. She shares information about sustainable fashion brands, natural cosmetics, and the environmental impact of different materials. Her stunning photography makes ethical fashion visually appealing and accessible.
- Marie Nasemann's blog, fairknallt, offers valuable resources and shopping advice for conscious consumers.
- Her Instagram presence further amplifies her message, reaching a broad audience interested in sustainable living.
Her commitment to sustainability extends beyond her online presence. Nasemann actively supports small, ethical fashion labels, showcasing their work and promoting their values. She's become a respected voice, urging others to consider the social and environmental impact of their clothing choices.
High-Profile Appearances and Collaborations
Nasemann's influence is evident in her participation in prestigious events like the Bunte New Faces Night at Berlin Fashion Week. This event, celebrating emerging talent in film and style, is a significant platform for networking and showcasing innovative work within the industry. In 2018, she attended alongside other prominent figures including Kim Hnizdo, Elena Carrière, and Riccardo Simonetti.
- Appearances at events like the Bunte New Faces Night solidify Nasemann's position as a key player in the German fashion world.
- Her collaborations with brands like Burda Style demonstrate her credibility and reach within the sustainable fashion community.
Beyond Fashion Week, Nasemann has graced other high-profile events, including Bulgari's Berlinale party and the Bambi Awards, further solidifying her position as a prominent figure in German celebrity circles.
Burda Style Collaboration: A Significant Milestone
In April 2021, Nasemann achieved another milestone by appearing on the cover of Burda Style magazine. This collaboration highlighted Burda Style's commitment to sustainability, with Nasemann as the perfect ambassador given her dedication to ethical fashion. The issue launched a new sustainability column featuring labels, manufacturers, and personalities pushing for positive change within the industry. Anastasios Voulgaris, Burda Style's Creative Director, praised Nasemann as the "ideal ambassador" for their commitment to sustainable fashion practices.
Conclusion: A Powerful Voice for Sustainable Fashion
Marie Nasemann's journey showcases a powerful transformation – from a Germany’s Next Topmodel contestant to a leading voice in the sustainable fashion movement. Her dedication, influence, and collaboration with major brands have significantly contributed to raising awareness about ethical and sustainable consumption. She exemplifies how personal experiences can inspire significant change and positive impact on the industry.
