From Topmodel to Trendsetter: Marie Nasemann's Sustainable Fashion Journey
You know how sometimes you see someone on TV and think, "Wow, they've got it all figured out"? That was me with Marie Nasemann. I first saw her on Germany's Next Topmodel back in 2009. Third place – not bad! But honestly, her story is way more interesting than just a reality TV stint.
Turns out, her time in the fashion industry wasn't all glitz and glamour. She saw a side of the business that a lot of us don't think about – the ethical nightmare of fast fashion. The sheer volume of clothes produced, the environmental cost, the questionable labor practices…it was a wake-up call for her. And it's a wake-up call we all need.
A Blog, an Instagram, a Revolution
So, what did she do? She didn't just complain. Marie created fairknallt – a blog and Instagram account dedicated to sustainable and ethical fashion. Over 35,000 followers later, it's pretty clear she's making a difference. It's not just about preaching, either. Her feed is gorgeous; she makes sustainable fashion look cool and accessible, showcasing beautiful clothes and inspiring sustainable choices.
Fairknallt isn't just pretty pictures, though. It’s packed with resources and advice for anyone trying to shop more consciously. She’s sharing brand recommendations, tips on choosing eco-friendly materials, and information on the environmental impact of different choices. You could easily spend hours scrolling.
Walking the Walk (and the Runways)
Marie isn’t just talking the talk online. She actively supports smaller, ethical brands, giving them a platform and helping them reach a wider audience. She’s become a go-to resource for anyone looking for sustainable fashion options in Germany.
And then there are her high-profile appearances. Berlin Fashion Week, the Bunte New Faces Night… she's rubbing shoulders with some serious industry players, like Kim Hnizdo, Elena Carrière, and Riccardo Simonetti. You'd think being at events like Bulgari's Berlinale party and the Bambi Awards would go to someone's head, but she uses these opportunities to further promote her message. That speaks volumes about her commitment.
A Cover Story and a Movement
One of her biggest milestones? Landing the cover of Burda Style magazine in April 2021. It wasn't just a pretty picture; it was a statement. Burda Style was showcasing its own commitment to sustainability, and Marie, with her dedicated following and passion for ethical fashion, was the perfect face for the campaign. They even launched a new sustainability column in the magazine! Anastasios Voulgaris, Burda Style's Creative Director, called her the “ideal ambassador"— high praise indeed.
More Than Just Clothes
Marie Nasemann’s story is inspiring. She’s proven that a platform built on reality TV can be used for something truly meaningful. She’s turned her experience into a powerful movement, showing us that even small changes in our purchasing habits can make a big difference for the planet and for people. It’s not just about fashion; it’s about conscious consumption and building a more ethical future. And that’s something we can all get behind.
