• Published: May 07 2025 12:50 PM
  • Last Updated: May 29 2025 11:50 AM

AEON's new 7,550 sq m store in Hanoi's Vincom Mega Mall Ocean City marks a major retail expansion, signifying growing international investment in Vietnam's booming market.


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Hanoi's Retail Scene Just Got a Whole Lot Bigger (and Better!)

So, get this – Hanoi’s shopping game is about to level up! AEON, this huge general merchandise store and supermarket, just opened its doors in Vincom Mega Mall Ocean City. It’s not just *another* store opening; it’s a massive partnership that’s shaking things up in Hanoi’s super-fast-growing eastern corridor.

A Winning Team-Up

Vincom, already a major player in Vietnamese retail, teamed up with AEON to create this seriously impressive shopping destination. It’s the first time these two giants have collaborated, and it tells you something about how much potential everyone sees in Hanoi. Vincom’s already got a bunch of other cool brands like WinMart, Co.opXtra, and Annam Gourmet under its belt, showing they really know how to create great shopping experiences.

AEON's new store is a whopping 7,550 square meters – that’s a big investment, showing they’re pretty confident in the Hanoi market. AEON Vietnam's Senior Director, Hagino Tatsuya, said their aim is to build a "safe, convenient, and high-quality retail environment," which sounds pretty good to me.

And the best part? This is just the beginning! This partnership is paving the way for even more joint projects down the line, which means even more exciting things to come for the area.

More Than Just Shopping – It's Shoppertainment!

Vincom Mega Mall Ocean City isn’t your grandma’s shopping mall. It’s a vibrant hub of "shoppertainment," designed to keep everyone happy. Think of it as a one-stop shop for entertainment and shopping. It’s located in the Ocean City mega-urban complex, a rapidly developing area with over 70,000 people already living there – and that number is expected to hit 300,000 soon! That's a lot of potential shoppers.

This nearly 70,000 square meter mall has *everything*. Besides shopping, you’ve got:

  • CGV Cinemas – for movie nights
  • Phuong Nam Book City – for book lovers
  • S.Fitness – for those fitness goals
  • Kidzoona – for families with kids (a lifesaver!)
  • The VinPalace Theater – a huge 4,100-seat venue for concerts and events. Imagine!
  • A luxurious Korean-style spa – because self-care is important.
  • Gourmet Avenue – tons of food options to keep you fueled up for all that shopping.

A Big Deal for Hanoi

AEON setting up shop in Vincom Mega Mall Ocean City is a really big moment for Hanoi’s retail scene. The mall’s clever "shoppertainment" strategy, along with its great location and impressive mix of stores, means it’s set to become a huge hit. It also shows that international brands are increasingly interested in tapping into Hanoi’s growing market – and that’s great news for everyone.

This is a clear win for both consumers and businesses. It's a great example of smart investment, and I bet it’ll inspire even more investment in the area, giving Hanoi’s economy a serious boost. The future of retail in Hanoi is looking bright!

FAQ

The new 7,550 sq m AEON store is situated within Vincom Mega Mall Ocean City in Hanoi, Vietnam. This mega mall offers a wide range of shopping and entertainment options.

The new AEON store boasts a substantial 7,550 square meters of retail space, providing ample room for a diverse selection of products and services.

The opening signifies growing international investment in Vietnam's booming retail market, boosting the Vietnam economy and highlighting its appeal to global retailers like AEON.

AEON typically offers a wide variety of products, catering to various lifestyle needs. Expect a diverse selection, from groceries and home goods to apparel and electronics.

Vincom Mega Mall Ocean City, Hanoi, is strategically located and generally accessible by various transportation methods, making it convenient for shoppers.

This represents significant retail expansion in Hanoi and Vietnam, reflecting the growth of the Vietnamese market and attracting major international investment.

Besides AEON, Vincom Mega Mall Ocean City houses numerous other popular retail brands, offering a diverse range of shopping experiences in Hanoi.

The new AEON store adds to Hanoi's already vibrant shopping landscape, providing consumers with an additional high-quality option for shopping within a prominent mega mall.

The exact opening date can be found on AEON Vietnam's website and press releases; however, the announcement indicates a recent opening to the public.

International investment fuels the growth and modernization of the Vietnam retail market, creating jobs, boosting the economy, and introducing new products and shopping experiences.

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