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Jet-Puffed’s Marshmallow Egg Kit Goes Viral as Families Seek Easter Alternatives
As Easter approached this year, families across the U.S. found themselves rethinking a classic holiday tradition: decorating eggs. With egg prices still high due to lingering supply chain issues and inflation, many parents are turning to a fun and creative alternative—Jet-Puffed's marshmallow Easter egg decorating kit.
This sweet twist on the classic Easter activity has quickly become a hit on social media and in stores, offering a budget-friendly, kid-friendly, and mess-free experience for families.
Why Are People Switching to Marshmallows?
In recent years, egg prices have fluctuated due to a variety of reasons—avian flu outbreaks, higher feed costs, and overall inflation. These spikes have made what used to be a low-cost holiday activity a bit more expensive for many households.
Enter Jet-Puffed, the popular marshmallow brand owned by Kraft Heinz. Their Easter kit includes egg-shaped marshmallows, decorative icing, and colorful sprinkles. It’s everything families need to decorate “eggs”—without the eggs.
The marshmallows come in pastel shades that resemble dyed Easter eggs, and kids can decorate them with edible icing and sprinkles in the same way they’d normally paint or dye eggs. Unlike traditional eggs, these can be eaten as a treat afterward, reducing waste and adding a little more sweetness to the holiday.
Social Media Fuels the Trend
Jet-Puffed’s marshmallow egg kit exploded in popularity after parents and influencers began posting about it on TikTok and Instagram. The videos show kids decorating marshmallow eggs with icing and sprinkles, and then enjoying them as snacks.
Many parents praised the kits for being less messy and more enjoyable than boiling and dyeing real eggs. Others pointed out how much more affordable they are, especially for larger families or classrooms.
Several creators have gone viral sharing hacks and decorating ideas using the kit, encouraging more families to try it out. Some even added their own candies or decorations to take things up a notch.
Kraft Heinz Taps Into a New Easter Tradition
A spokesperson from Kraft Heinz said the new Jet-Puffed product reflects a growing demand for fun, interactive, and less stressful holiday traditions. The company wanted to offer something joyful that brings people together without requiring a big budget or a complicated setup.
The marshmallow egg kit is currently available at national retailers like Walmart, as well as online through platforms like Amazon and other grocery delivery services. It’s priced to be affordable—typically under $10—and makes for a fun family activity at home, in classrooms, or at Easter parties.
With this clever spin on a classic tradition, Jet-Puffed has positioned itself not just as a candy brand but as a go-to for seasonal fun.
