Jobaaj Stories
A Kerala Company's Stunning Success Story: Neytt Rugs Grace the Met Gala—Again!
Imagine: A breathtaking royal blue carpet, shimmering under the flashbulbs of the Met Gala, its intricate design a testament to traditional Indian craftsmanship. That’s the story of Neytt, a relatively young luxury rug company from Kerala, India, whose rugs have graced the prestigious event for the third year in a row.
Neytt's Met Gala Journey: From Sisal to Stunning Blue
This year's Met Gala carpet, a stunning 63,000 square feet of hand-painted royal blue, was a collaboration between Neytt and the Met Gala team. The base? A pristine white, handwoven sisal rug, a material Neytt is known for using sustainably, sourced from Madagascar. The result was nothing short of spectacular, perfectly complementing the event's opulent theme and celebrity attire. But this wasn't Neytt's first rodeo.
Their journey began in 2023, when they were approached to create a custom sisal rug. That first collaboration, facilitated by a U.S.-based partner, Fibreworks, opened doors to the exclusive world of the Met Gala. In just 60 days, Neytt produced an astounding 58 rolls of carpet, proving their capabilities on a global stage.
- Sustainable luxury: Neytt's commitment to eco-friendly materials like sisal, lyocell, linen, and seagrass is a key part of their brand identity.
- A legacy of weaving: Neytt's parent company, Extraweave, has a century-long history in Kerala's traditional weaving industry, providing a strong foundation for the luxury brand.
- Global collaborations: Neytt has worked with major brands like Ralph Lauren Home, Pottery Barn, and IKEA, further solidifying their reputation for quality and design.
This year's success isn't just about a beautiful rug; it's a testament to the enduring power of traditional Indian craftsmanship. The intricate designs, the meticulous hand-painting, the sustainable sourcing—all of it speaks volumes about Neytt's dedication to quality and their commitment to ethical practices.
The Story Behind the Rug: Tradition Meets Modernity
Neytt's carpets aren't just floor coverings; they tell stories. The company often partners with artists to create limited-edition pieces that blend traditional techniques with modern aesthetics. The royal blue carpet was no exception, its design a subtle nod to both heritage and innovation.
The entire process, from raw material sourcing in Madagascar to the final hand-finishing in their Alleppey facility, is entirely in-house. This vertical integration ensures quality control and allows Neytt to maintain a strong connection to their roots. It also allows them to showcase the stunning skill of their artisans.
The Met Gala, with its global audience and intense media scrutiny, provides the perfect platform to showcase this craftsmanship. Neytt's presence there, for three consecutive years, is a significant achievement, not just for the company but for Indian artisans as a whole.
A Celebration of Craftsmanship
The story of Neytt at the Met Gala is a heartwarming success story. It's a tribute to the dedication of its artisans, the commitment to sustainable practices, and the power of traditional Indian craftsmanship to resonate on a global scale. As celebrities walked across the stunning blue carpet, they weren't just attending a fashion event; they were participating in a celebration of heritage, innovation, and the enduring artistry of Kerala.
Neytt's success is a powerful reminder that tradition and innovation can coexist and thrive. Their story is inspiring, demonstrating that with dedication and a commitment to quality, even a relatively young company can achieve international acclaim and leave its mark on the world stage.
