Penny Ändert Namen: Austrian Supermarket Gets a Makeover

Get ready, Austria! Penny Markt is ditching its old name and logo for a fresh, modern look, starting May 8th, 2025. This isn't just a cosmetic change; it's a full-scale rebranding, promising a revitalized shopping experience and a stronger connection with the local community.

A New Look, a New Feel

The new name? Simply "Penny." The old "Penny Markt" is being dropped, streamlining the brand identity and aligning it with the already established Penny brand in Germany and other countries. The new logo features a friendly, yellow-dot mascot—think M&Ms, but with a distinctly Austrian charm. This cute character will be the face of Penny's new marketing campaigns, aiming for a more approachable and memorable brand image.

More Than Just a Name Change

The rebranding extends beyond a new logo. Penny is revamping its 320 Austrian stores, focusing on improved layout, clearer signage, and a more inviting atmosphere. By the end of 2025, 60 stores will receive a complete makeover, with plans to modernize 80% by 2027. The new slogan, "Da schau her" (Look here!), is a playful, locally relevant phrase designed to resonate with Austrian shoppers.

Exciting Promotions and Community Support

To celebrate the relaunch, Penny is hosting a massive promotional campaign. From May 8th to 10th, customers have the chance to win their entire purchase for free! There are also €5 vouchers for purchases over €50, available via the Penny app and flyers. Additionally, Penny is introducing a deposit donation initiative, allowing customers to donate their bottle deposit refunds to "Familien in Not," a family support organization.

A Strategic Move for Future Growth

This rebranding isn't just about aesthetics; it's a strategic move to strengthen Penny's position in the competitive Austrian market. By modernizing its stores, engaging customers with exciting promotions, and supporting the local community, Penny aims to build lasting loyalty and drive future growth. The changes reflect a commitment to providing a fresh, modern shopping experience that prioritizes both value and customer satisfaction.

So, mark your calendars for May 8th, 2025, and get ready to experience the new Penny!