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Premium car maker Porsche has entered the used premium car segment with its "Porsche Approved" programme.
For the unversed, Porsche is a premium car manufacturer headquartered in Stuttgart, Germany. It was founded by Ferdinand Porsche in 1931. Today, Porsche is one of the most well-known brands in premium cars globally.
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Under the programme, all pre-owned vehicles come with a comprehensive warranty for a minimum of 12 months. It covers all repairs and labour charges, except wear and tears, parts like wiper blades, tyres, brake pads as well as consumables. It covers all Porsche vehicles up to 6 years old and those with less than 200,000 km on their odometers.
When the cars pass the 111-point check, they will be at Porsche's Indian website, under the Porsche finder tab. Customers of the program will also get the company's 24-hour roadside assistance. The 'Approved' seal provided by Porsche will certify that these cars have been brought up to standard using genuine parts installed by qualified Porsche technicians.
"Ensuring peace of mind even after its new car warranty has expired, Porsche India is providing reassurance to new owners of pre-owned vehicles with the Porsche Approved programme, which includes a warranty that covers all the essentials beyond the regular new car contract," Porsche India said.
However, Porsche is not the first or the only player in the used luxury car segment. Audi has its own pre-owned car programme called Audi Approved. BMW's pre-owned car programme is called BMW Premium Selection and has been operating in India since 2011.
Porsche Stock Movement
Porsche is listed in America and Germany. The ADR of the company is fairly volatile as it rises and falls in a wide range. The ADR closed at $8.06 per share yesterday, marking a decline of 18.75% since the beginning of 2022.
At the FWB (German stock exchange), the stock is currently being traded around EUR 76.10 per share, registering a loss of 12.57% for investors.
Article by Aman Agarwal.
This news piece is brought to you in association with jobaaj.com
