Jobaaj Stories
London Fashion Week took place this weekend, featuring well-known brands and new designers. One of the highlights was Simone Rocha, an Irish-born designer who is loved by fashion editors and celebrities alike. Her show was held at Goldsmiths’ Hall, a historic venue, and the front row was filled with famous faces like Alexa Chung and actors Fiona Shaw, Andrea Riseborough, and Bel Powley, who also walked in the show.
Simone Rocha’s designs are known for their mix of feminine details like bows, lace, and frills with more serious, thoughtful elements. Her collection included everything from tailored pieces to evening wear, with fun touches like rugby shirts and football scarves. Inspired by the story of The Tortoise and the Hare, models even carried cuddly toys on the runway.
Rocha started her brand in 2010 and has since gained a loyal fan base, including artists, dancers, and celebrities. Her clothes are known for being unique and stylish. Rocha’s influence is seen even in more affordable stores, with her signature bows appearing in places like Zara and Claire’s.
Her brand is sold in high-end stores like Dover Street Market and Selfridges, and her pieces are often worn by celebrities at red carpet events. Actress Mikey Madison wore a red satin gown by Rocha at the London Critics' Circle Awards, while actor Paul Mescal is frequently seen in her designs.
In addition to her own label, Rocha has worked with brands like H&M and Jean Paul Gaultier on successful collections. Despite being offered jobs at bigger fashion houses, Rocha stays true to her own vision and brand.
Her collections are inspired by her heritage and personal experiences, always feeling fresh and timely. Rocha’s designs offer a modern, subtle rebellion, making them perfect for today’s fashion scene.
