Jobaaj Stories
In the southern part of India, A farmer named Sujith caught some media attention but why?
On September 26, 2023, a video surfaced on Instagram showing Sujith driving a white Audi A4 to a roadside market to sell Spinach. Many people were drawn to the unusual sight of a farmer selling produce in a luxury car.
He got out of his car, removed his mundu to reveal shorts underneath, laid down a white mat, and began selling home-grown spinach. As of September 30, 2023, the video had received 8.6 million views, 461K likes, and over 2,000 comments.
A post shared by variety farmer (sujith) (@variety_farmer)
A post shared by variety farmer (sujith) (@variety_farmer)
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This is not just another video on Instagram but also proves to be a testament to the changing face of agriculture. Sujith SP used to work as a cab driver who chose to make a significant shift to his career. He leased some land, acquired various farming techniques, and ultimately succeeded.
As the video was released many people praised Sujith and responded to the video positively. This is even a message for all of us that in India agriculture can still be a sober business opportunity. If marketed well, Agriculture can also make its ground once again. In all this Sujith’s dedication and toil is also evident as Audi A4 has become a symbol for all his accomplishments.
Sujith, also known as the Variety Farmer, has received recognition for his innovative farming methods, diverse crop cultivation, and incorporation of technology into his agricultural practices. His story inspires many people, particularly in Kerala, by demonstrating how passion, innovation, and hard work can lead to extraordinary achievements in unexpected fields.
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