Asda just confirmed that they’re ending the Blue Light Card discount on May 27, 2025. If you’re someone who works in the NHS, emergency services, or other frontline roles, this is probably not the best news, especially with how expensive everything feels these days.
The Blue Light Card has been a small but helpful way to save, especially for people who’ve been working through tough times since the pandemic. And now that it's going away, a lot of people are feeling let down.
Basically, from now until May 26, you can still use the discount. But after that, it’s done. No more 10% off at the checkout.
Why Asda’s Stopping the Discount and What They’re Saying
Asda says they’re changing how they do discounts overall. They’re not just targeting specific groups anymore — they want to offer price cuts to everyone. So instead of the Blue Light Card, they’re pushing other savings options like:
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Rollback deals (which cover thousands of everyday items)
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The Asda Rewards app, where you can earn points and turn them into vouchers
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Just Essentials range, which is their cheaper line of groceries and basics
They’ve said they’re proud to have supported emergency workers over the past few years, but now the goal is to help all customers save money every day. Still, for a lot of people who’ve relied on the card, that’s not really cutting it.
How People Are Reacting — And What You Can Do Next
To be honest, a lot of frontline workers are upset. If you scroll through social media, you’ll see plenty of posts about it. People are saying they feel forgotten or unappreciated, especially after working through the pandemic. And yeah, Asda was the only major supermarket still doing this discount — so it’s a big deal.
Some folks are even talking about switching to places like Iceland or Morrisons, which still offer some type of discount to key workers. Others are calling for a boycott or just expressing how hard this makes budgeting with rising prices.
That said, here’s what you can still do if you’ve got a Blue Light Card:
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Use the discount while you still can (before May 27)
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Download the Asda Rewards app and start collecting “Asda Pounds” on eligible items
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Check other supermarkets to see who still offers a Blue Light discount
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Speak up if you want — whether that’s on social media or directly to Asda’s customer service
Also, if you're looking for other places that still accept the Blue Light Card, here are a few:
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Iceland: Still doing 10% off in stores
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Halfords: Up to 10% off stuff for your car or bike
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Currys: Some tech deals with the card
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New Look, Wilko, and more: Fashion, home goods, etc.
So yeah, it’s a frustrating change. But there are still ways to save — you just might have to shift where you shop or how you do it. Hopefully, some of the other big retailers step up where Asda’s stepping back
