Valeria Márquez, a young beauty influencer from Mexico, was doing what she usually did — going live on TikTok, chatting with her followers, probably sharing some makeup tips from her salon. And then, out of nowhere, something terrible happened.
She was only 23. Full of life, doing what she loved. She wasn’t just another influencer trying to go viral. Valeria had a real connection with her followers — nearly 200,000 people followed her across TikTok and Instagram. She made people feel seen, taught beauty stuff in a way that felt fun and real, and always came off as kind and confident.
She ran her own salon too, called Blossom the Beauty Lounge in Zapopan, Jalisco. It was more than a job for her — it was her dream in progress. But that dream was cut short on May 13, 2025, and honestly, the way it happened is just heartbreaking.
What Went Down During That Livestream
So, on that day, Valeria was live from her salon, talking to her followers. She even mentioned something weird — that someone had come by earlier trying to drop off an expensive gift, and it had made her feel uneasy. That might’ve been a hint that something wasn’t right.
Not long after, this guy shows up pretending to be a delivery guy. And in a split second, everything changed. He pulled out a gun and shot Valeria multiple times — right there on the livestream. It’s a moment nobody ever expects to witness, let alone in real-time like that.
He ran off on a motorcycle before anyone could stop him. Emergency help came, but it was too late. Valeria didn’t make it. And just like that, what should’ve been a regular day turned into a tragedy — one that thousands of people watched happen live.
More Than Just a Crime — It’s a Wake-Up Call
The news spread really fast — not just in Mexico, but everywhere. People online couldn’t believe it. Her fans were heartbroken. Friends, strangers, everyone — they poured out messages of sadness and anger. And yeah, this wasn’t just about a popular influencer being killed. It was about what she represented: a strong, independent woman who was trying to build something on her own terms.
Police are treating it as a femicide — basically, the murder of a woman because she’s a woman. And the scary part is, this isn’t rare. Mexico, especially the state of Jalisco where Valeria lived, has been seeing way too many cases like this. It’s terrifying. And it makes you wonder — how is it that even successful, confident women aren’t safe?
Valeria’s story hurts so much because it didn’t need to happen. And now, it’s become another reminder of how dangerous things still are for women, especially in places where violence like this keeps getting brushed aside.
