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Auto Expo 2025: A Data-Driven Look at the Future of Automotive Events
The American auto show landscape is undergoing a transformation. A recent groundbreaking study, the Auto Show Insights Initiative, conducted by Productions Plus Insights and the Automotive Experience Alliance (AEA), reveals surprising data on the continued relevance and impact of in-person auto shows in a digital age. This article delves into the key findings, highlighting the evolving role of these events and their influence on consumer purchasing decisions.
A Data-Driven Revolution in Auto Show Understanding
The Auto Show Insights Initiative surveyed over 18,654 attendees across 28 AEA-affiliated auto shows during the 2024-2025 season. The results paint a compelling picture of highly engaged consumers. Attendees spent an average of nearly three hours at each show, exploring over 10 vehicles from nine different brands. This concentrated exposure significantly impacted purchasing decisions. A remarkable 36% of attendees added new brands to their consideration set after attending a show, demonstrating the power of in-person brand discovery.
The Ride-and-Drive Factor
The study underscores the crucial role of ride-and-drive experiences. A full 30% of attendees reported being more likely to purchase a vehicle after test driving it at the show, with 61% stating that the experience directly influenced their buying decisions. This hands-on engagement is a powerful tool for manufacturers to convert interest into sales.
Beyond the Show Floor: Impact on Dealerships
The impact extends beyond the convention center. 35% of attendees planned to visit a dealership after the show, rising to 46% for those intending to buy within three months. This translates to increased foot traffic and sales for local dealerships, solidifying the synergistic relationship between auto shows and dealerships.
Auto Expos: A Key Battleground
The data definitively shows that despite the rise of online car buying, in-person experiences remain vital. Auto shows provide a unique opportunity for consumers to engage with vehicles, brands, and new technologies in a meaningful, hands-on way. The AEA continues its commitment to improving these events, fostering collaboration, and leveraging data insights to create even more impactful experiences for all stakeholders.
Looking Ahead
The Auto Show Insights Initiative provides a roadmap for the future of automotive exhibitions. By understanding consumer behavior and preferences, the industry can adapt and evolve, ensuring that auto shows continue to thrive as a critical component of the automotive landscape. For more information, visit AutomotiveExperienceAlliance.org.
