An important step forward in digital fan engagement has been made by the International Cricket Council (ICC) with the announcement of a multi-year extension of its relationship with FanCraze. Through this partnership, additional products, like the cutting-edge Web3 fantasy game ICC Crictos SuperTeam, will be unveiled during the much awaited ICC Men's T20 World Cup in 2024.
Cricket fans will be able to put together fantasy teams using ICC Crictos, officially sanctioned digital video collectibles, in the ICC Crictos SuperTeam game. Some of the most memorable events in cricket history are captured in these collectibles, from game-winning sixes to outstanding performances by the best players in the world. Cricket enthusiasts will have the chance to take part in daily and weekly competitions, where they may compete for thrilling prizes and show off their expertise to a worldwide audience.
The collaboration expands on the two years of ICC Crictos' success, which has transformed the way cricket fans follow both men's and women's matches. ICC Crictos has made it possible for fans to commemorate and enjoy special cricket events in a distinctive and engaging way by providing exclusive digital video collectibles. Fan interaction has been further improved by special activations that put supporters closer to the action, like giving away exclusive Crictos to ICC Men's T20 World Cup 2022 participants and providing behind-the-scenes access.
The announcement of the extended partnership and the introduction of ICC Crictos SuperTeam thrilled Finn Bradshaw, Head of Digital at the ICC: "We are thrilled to unveil ICC Crictos SuperTeam and offer cricket fans around the world a new and innovative gameplay experience for the ICC Men's T20 World Cup 2024." A new era of digital involvement is upon us, and we can't wait to use cutting-edge technology to increase fan contact and expand the sport globally. By registering, fans will have the opportunity to watch the greatest cricket carnival spectacle ever from anywhere in the world and get closer to the action than ever before.
The CEO and co-founder of FanCraze, Anshum Bhambri, expressed his enthusiasm for the new endeavor, saying, "Over the past 15+ years, the ICC Men's T20 World Cup has been home to so many iconic moments and players. It is truly a global competition." Since we started the company, we had dreamed about the SuperTeam launch as we are avid cricket fans. As we work to create an engaging worldwide community for cricket enthusiasts, this is a significant turning point for us. We look forward to watching cricket fans assemble fantasy teams with their ICC Crictos for the ICC Men's T20 World Cup in 2024. SuperTeam will expand FanCraze's user base across more than 100 nations and transform digital sports fandom.
The extended cooperation between the ICC and FanCraze aims to improve the digital fan experience by incorporating state-of-the-art Web3 technology. Through providing a fresh approach to the game, this partnership hopes to draw in a wider, more varied viewership and strengthen the bond between cricket enthusiasts and their beloved sport.
With cricket fans expecting an unprecedented level of access to their beloved sport, the introduction of ICC Crictos SuperTeam is expected to be a game-changer as the world prepares for the ICC Men's T20 World Cup in 2024. This project not only honors cricket's illustrious past but also opens the door for further advancements in digital fan interaction.
Cricket enthusiasts all throughout the world are excited about the upcoming World Cup and the chance to take part in this innovative fantasy game and experience the colorful and exciting world of cricket like never before.
