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Mardul Sharma

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  • Published: May 03 2025 12:51 PM
  • Last Updated: May 29 2025 11:50 AM

RDS host Yanick Bouchard faces backlash for an insensitive Instagram message sent to a grieving Quebec minister, sparking outrage and raising concerns about Cogeco Media's internal controls.


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Yanick Bouchard's Instagram Message: A Real Mess

Okay, so you've probably heard about Yanick Bouchard, the RDS co-host? He's also a morning sports guy on 98.5 FM. Well, he's in *hot water*, and honestly, it's a bit of a mess.

What Happened? An Inappropriate Message

It all started with an Instagram message. A private message, mind you, that Yanick sent to Quebec Tourism Minister Caroline Proulx. And what did this message say? Apparently, something along the lines of "Two vulvas at the funeral." Yes, you read that right. The timing? Ms. Proulx was attending her mother's funeral.

Can you even imagine? The audacity! It’s just unbelievable.

The Backlash Begins

Ms. Proulx, understandably upset, called out Yanick on Twitter. She described his message as "rare indecency" and demanded a public apology. And guess what? Yanick hasn’t said a word publicly. He even skipped his morning show, replaced by Jérémie Rainville. This silence only fueled the fire, you know?

Cogeco's PR Headache

This isn't the first time 98.5 FM (which is owned by Cogeco Media) has faced a major controversy. There have been other incidents involving some of their on-air personalities recently. It’s starting to feel like a pattern, right? You’d think they'd have some kind of training or crisis management plan in place by now. But obviously, something’s missing here.

This whole situation is raising serious questions about Cogeco's internal procedures. Are they doing enough to ensure their talent understands the importance of responsible social media use? Will Yanick face any consequences? Suspension? Firing? We're all waiting to see what happens next.

Speculation and Public Opinion

Some people are speculating that Yanick might have accidentally sent the message to the wrong person. But honestly, even if that *were* the case, does that really excuse sending such a crude message, especially under those circumstances? The public isn’t buying it. The timing—during a time of intense grief—made it even worse.

A Stark Reminder: Social Media Responsibility Matters

Yanick’s situation is a harsh lesson for everyone, really. It's a reminder that what we do online, even in private, can have very public consequences. For public figures, this is especially true. The entire situation is just… awkward, to say the least.

It also highlights the crucial role media companies have in educating their staff about social media responsibility and effective crisis communication. This isn’t just about Yanick anymore; it’s about the standards that Cogeco, and other media companies, set for their talent.

This is one of those stories that’s going to keep unfolding, I think. It'll be interesting to see how things resolve—or don’t resolve—in the coming days and weeks.

FAQ

Yanick Bouchard, an RDS host, sent an insensitive Instagram message to a grieving Quebec minister at their funeral. This action sparked significant public outrage and a PR crisis for his employer, Cogeco Media.

Cogeco is facing criticism for its perceived lack of internal controls and for not adequately addressing Bouchard's actions. The incident reflects poorly on the company's image and values, leading to a public relations nightmare.

The exact content of the message isn't publicly available, but it's described as insensitive and inappropriate, given the context of a funeral for a Quebec minister. The nature of the insensitivity is what fuels the public's anger.

Cogeco Media's response to the controversy hasn't been fully detailed publicly. However, given the level of public outrage, it's likely they are facing significant internal pressure to address the situation and possibly take disciplinary action against Bouchard.

The long-term impact on Yanick Bouchard's career is uncertain. He may face suspension, termination by Cogeco, or a significant damage to his public image and future career prospects. The severity of the consequences will depend on Cogeco's response and public opinion.

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