Fujifilm has officially announced the GFX100RF, a groundbreaking addition to its medium format lineup. This new camera is unique in two major ways: it is the lightest GFX model to date and features a fixed 35mm f/4 lens (equivalent to a 28mm full-frame). Designed for versatility, the GFX100RF aims to attract photographers who want the power of medium format imaging in a compact, travel-friendly body.
At its core, the GFX100RF houses a 102-megapixel sensor, promising exceptional image detail. However, unlike some of its predecessors, this camera lacks in-body image stabilization (IBIS). Fujifilm likely sacrificed IBIS to maintain its sleek and lightweight design. Instead, it utilizes a leaf shutter system, which shortens the back focus and allows for a more compact build. Additionally, the leaf shutter enables flash sync at any shutter speed, a feature that will appeal to studio and flash photographers.
One of the standout features of the GFX100RF is its aspect ratio dial, allowing users to switch between nine different formats, including 3:2, 16:9, 1:1, and 17:6. The camera also includes a built-in four-stop ND filter, a first for the GFX series, making it ideal for outdoor shooting and bright conditions.
For viewing, the camera sports a 3.15-inch, 2.1-million-dot touchscreen LCD on the back, complemented by a high-resolution 5.76-million-dot electronic viewfinder (EVF) for sharp and detailed previews.
Weighing 1.62 pounds (735 grams), the GFX100RF is lighter than many full-frame cameras, including the Sony A1 II. With a luxurious aluminum top plate and a streamlined form factor, it is clearly Fujifilm’s answer to the Leica Q3—a premium, fixed-lens alternative for photographers who value both portability and image quality.
Priced at $4,899.95, the GFX100RF will be available in April 2025. While it lacks interchangeable lenses and IBIS, its high-resolution sensor, compact build, and innovative features make it an exciting choice for enthusiasts and professionals looking for a high-end, travel-friendly medium format camera.