Jobaaj Stories
Xiaomi has taken a bold step in the premium smartphone market with the launch of the Xiaomi 15 Ultra on March 2nd. Priced at €1,499 in Europe, it costs more than Apple’s iPhone 16 Pro Max, marking a major shift in Xiaomi’s strategy. Traditionally known for its affordable yet powerful smartphones, Xiaomi is now positioning itself as a high-end competitor to Apple and Samsung.
Why is Xiaomi 15 Ultra More Expensive?
According to Xiaomi President Lu Weibing, the higher price tag is due to Xiaomi’s "technical confidence." He claims that the Xiaomi 15 Ultra surpasses the iPhone 16 Pro Max in several key aspects, including:
✅ Superior performance with the latest Snapdragon 8 Gen 3 chipset
✅ Better display technology with advanced brightness and clarity
✅ Faster charging and longer battery life
✅ Enhanced communication and connectivity features
✅ Powerful imaging system with a Leica-tuned quad-camera setup
Additionally, Xiaomi has improved compatibility with Apple’s iOS ecosystem, making it easier for iPhone users to switch to Xiaomi devices.
Xiaomi’s Premium Market Strategy
Xiaomi has ambitious goals for the coming years. The company aims to sell 200 million smartphones annually, putting it in direct competition with Apple and Samsung. However, Xiaomi is not just focusing on sales numbers but also on capturing the high-end market. It is prioritizing models priced above 6,000 yuan (₹70,000) to strengthen its premium brand image.
Xiaomi 15 Ultra: Premium Features Justify the Price
The Xiaomi 15 Ultra offers several high-end features, making it a true flagship competitor:
📸 Leica-tuned quad-camera system for professional photography
🔋 Advanced cooling system for optimal performance
💪 Titanium alloy frame for durability
🚀 Snapdragon 8 Gen 3 processor for top-tier speed and efficiency
At the launch event, Lu Weibing confidently stated that the Xiaomi 15 Ultra surpasses the iPhone 16 Pro Max in every aspect. This bold claim highlights Xiaomi’s confidence in its premium lineup.
With this move, Xiaomi is moving away from its budget-friendly reputation and entering the luxury smartphone segment. By pricing its flagship higher than Apple’s best, Xiaomi is making a strong statement about its position in the high-end market.
