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WhatsApp Rolls Out 'Private Processing' to Boost AI Chat Privacy
Meta-owned WhatsApp has launched a new privacy feature called “Private Processing” to make AI-powered chats safer for users. This move aims to protect personal data during interactions with Meta AI on WhatsApp.
What Is 'Private Processing'?
Private Processing is an optional feature that lets users interact with Meta AI while keeping their personal data more secure. It ensures that neither Meta, WhatsApp, nor any third party can see or save the content of your chat after the session ends.
This feature is designed for users who want to try out WhatsApp’s AI features but are concerned about their data privacy.
How It Works
To keep your data safe, WhatsApp uses a method called Oblivious HTTP (OHTTP). This method sends your AI requests through a third-party relay server that separates your identity from the content you're sending.
In simple terms, even if Meta sees the question asked to the AI, it can’t link it back to you. And the relay server only sees that a request was made—it doesn’t know what’s in it. Together, this ensures that no single company sees both who you are and what you’re asking.
Not Enabled by Default
Private Processing is not turned on by default. If you want to use this added layer of privacy, you have to go into the settings and enable it manually.
This gives users control over how much privacy they want while using WhatsApp’s AI features. If you don’t enable it, your messages still follow WhatsApp’s usual strong privacy protections—but with Private Processing, your data gets an extra layer of shielding.
AI Features Still Work Without It
WhatsApp’s AI tools—like chat suggestions, image creation, and task help—still work if you don’t enable Private Processing. However, enabling it adds more control and transparency, which many users may find comforting.
WhatsApp’s Ongoing Commitment to Privacy
WhatsApp has always focused on end-to-end encryption and data protection. With the launch of Private Processing, the company is showing that it wants to build trust, even while offering more advanced AI tools.
Meta says that user feedback is helping shape these features. As more users test Meta AI across WhatsApp, Facebook, and Instagram, privacy controls like this are likely to expand.
