Zomato's SHOCKING Name Change: From Zomato to Eternal – What in the World?!
Okay, so you know Zomato, right? That food delivery app everyone uses? Well, they just dropped a massive bombshell. They're changing their name. To "Eternal Ltd." Seriously. I know, right? I almost choked on my coffee when I saw it on X (formerly Twitter). The CEO, Deepinder Goyal, announced it himself. The internet promptly exploded. Honestly, who saw *that* coming?
Why on Earth Would They Do That?
Goyal's explanation? Apparently, they've been using "Eternal" internally since they bought Blinkit. He says it helps differentiate the parent company from the actual Zomato app. Makes sense in a corporate way, I guess. But the thing is, Blinkit's doing well, so now they think they need a new name to reflect their bigger, broader… everything. This includes Zomato, Blinkit, District, and Hyperpure, all under the Eternal Ltd. umbrella. It's all subject to shareholder and regulatory approval, of course. Fingers crossed those shareholders aren't as shocked as the rest of us.
Social Media Meltdown
Let's just say the reaction wasn't exactly… enthusiastic. Social media went into overdrive. Memes flew faster than a drone delivering my lunch. People are baffled, confused, and, frankly, a little ticked off. I saw one tweet that perfectly summed it up: "Fixing something that wasn't broken." Another person complained that finding the app on their phone is going to be a nightmare now. You know how sometimes things just spiral? It kinda felt like watching a slow-motion trainwreck.
Everyone agrees Zomato had fantastic brand recognition. It's instantly recognizable. "Eternal"? Not so much. While some are trying to spin this as some ambitious, forward-thinking move, the overwhelming sentiment is negative. This could seriously hurt their brand recognition, and I'm not sure the potential rewards are worth that risk.
So, What Now?
Here's the slightly reassuring part: the app itself isn't changing. It's just the parent company getting a makeover. Whether this is a genius move or a colossal blunder, only time will tell. Goyal calls "Eternal" a "powerful name" and even a "mission statement," but I'm not convinced the average customer is going to be rushing to embrace this new identity. It highlights just how crazy the tech world can be and how important a strong brand identity really is.
Will Eternal… Actually Endure?
That’s the big question, isn’t it? The future of "Eternal Ltd." is totally up in the air. This bold rebranding might work out, or it could end up being an expensive mistake. Shareholder approval is going to be everything here. In the meantime, the internet's having a field day with the memes. And frankly, I'm with them.
