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Zomato's Shocking Name Change: From Zomato to Eternal—A Social Media Frenzy
Food delivery giant Zomato, beloved by millions, has announced a surprising rebranding: the company itself will be renamed "Eternal Ltd." This decision, revealed by CEO Deepinder Goyal on X, has sparked a wave of online reactions, ranging from confusion and disappointment to outright amusement.
Why the Change?
Goyal explained the rationale behind the shift, stating that "Eternal" has been used internally since the acquisition of Blinkit to differentiate the parent company from the Zomato brand and app. He believes Blinkit’s growth now warrants a public name change, reflecting the broader scope of the company, which now encompasses Zomato, Blinkit, District, and Hyperpure. The change is subject to shareholder and regulatory approval.
A Social Media Storm
The news hasn't been received well by many. Social media erupted with memes and comments expressing bewilderment and disappointment. One user quipped, "Perfect example of fixing something that’s perfectly fine and probably end up breaking it." Another lamented the difficulty of finding the app amongst their other downloads now. Many feel "Zomato" had a strong brand recognition and unique appeal that "Eternal" lacks. While some see the change as ambitious and forward-looking, the overwhelmingly negative sentiment points to a significant risk to brand recognition and consumer familiarity.
What's Next?
Despite the online backlash, the Zomato app itself will remain unchanged. The name change only affects the parent company’s corporate identity. Whether this gamble will pay off remains to be seen. Goyal described “Eternal” as a “powerful name” and a “mission statement,” but whether consumers embrace this new identity is yet to be determined. This decision highlights the ever-evolving nature of the tech world and the critical importance of brand identity.
Will Eternal Endure?
The future of "Eternal Ltd." hangs in the balance. Will this bold rebranding strategy ultimately succeed, or will it prove to be a costly mistake? Only time will tell. Shareholder approval will be crucial in determining the fate of this renaming. Meanwhile, the internet continues to enjoy the meme-worthy fallout of this unexpected change.
