ATM 2025 in Dubai was a record-breaking success, showcasing global tourism growth, technological advancements, and strategic partnerships, highlighting Oman's strong presence and industry innovations.


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Arabian Travel Market 2025: A Record-Breaking Year for Global Tourism

Dubai's Arabian Travel Market (ATM) 2025, held from April 28th to May 1st, proved to be a resounding success, attracting over 2,800 exhibitors from 166 countries and a projected 55,000 attendees. This year's event, themed "Global Travel: Developing Tomorrow's Tourism Through Enhanced Connectivity," showcased innovative technologies, strategic partnerships, and insightful discussions shaping the future of the travel industry.

Oman's Strong Showing at ATM 2025

Oman, led by Minister of Heritage and Tourism Salim Mohammed Al Mahrouqi, made a significant presence with 37 tourism and hospitality companies. Al Mahrouqi highlighted Oman's commitment to strengthening its global tourism position, attracting investors, and promoting the Khareef Dohfar 2025 season. The Omani pavilion facilitated strategic partnerships and underscored the nation's commitment to its Vision 2040.

Innovation and Growth in the Travel Sector

ATM 2025 highlighted key industry trends. musafir.com launched musafirtag, a next-generation booking tool for travel agents, showcasing technological advancements in the B2B sector. The integration of Emirates' New Distribution Capability (NDC) by musafir.com was a significant development, offering enhanced fares and personalized experiences. Meanwhile, AROYA Cruises, Saudi Arabia's first Arabian cruise line, reported remarkable success, welcoming over 92,250 passengers since its launch.

Expanding Horizons: Czechia and dnata Travel Group

Czechia, leveraging Etihad's new direct flights to Prague, showcased its tourism offerings, targeting families and experiential travelers. dnata Travel Group highlighted its new desert entertainment destination, The Fort – Lisaili, and showcased its diverse portfolio of brands, emphasizing personalized travel experiences.

Jumeirah's Ambitious Expansion

Jumeirah Group announced new hotel and residential projects in Dubai, aligning with its 'Mission 2030' to double its portfolio size, demonstrating confidence in the region's tourism growth.

Conclusion: A Pivotal Moment for the Travel Industry

ATM 2025 provided a dynamic platform for networking, innovation, and strategic partnerships. The event’s success underscores the resilience and growth potential of the global travel industry, emphasizing the importance of sustainable practices, technological advancements, and collaborative efforts to shape the future of tourism. The event served as a vital reminder of the power of travel to connect cultures, economies, and people worldwide.

FAQ

ATM 2025 (Arabian Travel Market) is a leading global travel trade show held annually in Dubai. It brings together tourism professionals, businesses, and technology providers to showcase the latest industry trends and innovations.

ATM 2025 achieved record-breaking attendance and participation, demonstrating a significant surge in global tourism interest and investment, particularly within the Middle East and Arabian Peninsula.

Oman had a strong presence at ATM 2025, showcasing its tourism offerings and highlighting its commitment to innovation and sustainable tourism practices within the region.

ATM 2025 showcased numerous technological advancements impacting the travel industry, including innovative booking systems, AI-powered travel solutions, and sustainable tourism technologies.

ATM 2025 facilitated numerous strategic partnerships between tourism businesses, technology providers, and governmental bodies. These collaborations aim to enhance tourism experiences and accelerate industry growth.

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