Jobaaj Stories
The Mahakumbh Mela 2025, one of the largest religious gatherings in the world, has attracted millions of devotees to take a holy dip in the Triveni Sangam, where the Ganga, Yamuna, and Saraswati rivers meet. This year, a new service has gained attention. A local entrepreneur in Prayagraj is offering a ‘digital snan’ service. People who can't attend the Mela can send their photos via WhatsApp, and the entrepreneur immerses them in the Sangam on their behalf. The service costs ₹1,100 per person.
The idea has sparked a debate online. Some people find it a clever way for those who can't attend to still be part of the event. However, many others are upset, saying it disrespects religious traditions. Comments on social media have criticized the service, with some calling it a "mockery" of faith, and others calling it a way to profit from people's belief.
The Mahakumbh Mela is known for its spiritual importance, and millions of people visit to cleanse themselves and seek blessings. The number of people attending this year has already exceeded 52 crore, surpassing the official estimate. The Mela is expected to conclude on February 26, 2025.
While the digital snan service may help some participate from afar, it has raised concerns about the commercialization of such sacred events. The debate continues, but the Mahakumbh Mela remains a powerful symbol of India’s spiritual traditions.
