Jobaaj Stories
🌏 Pop Mart Goes Global: From China to the US App Store
Pop Mart, the iconic Chinese collectible toy brand, has officially captured global attention after climbing to the top of Apple’s US App Store charts. Known for its quirky characters like Labubu and Skullpanda, Pop Mart has transformed from a local trend into an international sensation.
🎥 In a recent feature, journalist Rachel visited a Pop Mart store in Beijing to understand what’s behind the brand’s massive appeal—and it’s more than just cute toys.
🧸 Why Everyone’s Obsessed With Labubu & Skullpanda
Pop Mart isn’t just selling toys; it’s selling experiences and emotions. Here’s why fans around the world are going crazy for its figures:
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Character Connection: Each toy tells a story—Labubu, the wild forest creature, and Skullpanda, the edgy gothic icon, have unique backstories that resonate with fans.
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Blind Box Thrill: Shoppers never know what they’ll get, which adds an element of surprise and excitement.
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Collectible Culture: Limited editions and seasonal drops create a frenzy similar to sneaker culture.
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Aesthetic Appeal: The toys are artistically designed, often considered mini art pieces for display.
🏪 Inside a Pop Mart Store in Beijing
Walking into a Pop Mart store feels like stepping into a different world. With its vibrant displays and rows of mystery boxes, customers often spend hours just browsing and trading figures. Rachel’s visit in Beijing highlighted the emotional connection fans have with these characters—from first-time buyers to hardcore collectors.
📱 From Stores to Smartphones: Pop Mart Tops US App Store
In a surprising twist, Pop Mart recently soared to the top spot on Apple’s US App Store, proving that its charm knows no borders. Its mobile app allows users to:
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Browse collections
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Order exclusive releases
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Join fan communities
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Watch live unboxings
The app's success is a major leap in bringing Chinese pop culture to a wider international audience.
🌟 Pop Mart's Cultural Impact
Pop Mart’s rise mirrors the growing global interest in Asian pop culture. What started as a niche market has now become a global movement, connecting collectors across continents. It blends art, storytelling, and emotion—something fans from New York to Tokyo can relate to.
🔮 What's Next for Pop Mart?
With its expanding fanbase and successful digital presence, Pop Mart is expected to launch more international collaborations, interactive online experiences, and possibly more themed stores overseas. Labubu and Skullpanda might just be the beginning.
