Starbucks Reveals New Dress Code for Baristas in 2025

Starbucks to Roll Out New Barista Dress Code from May 12

Starbucks is changing the way its baristas look in stores across North America. Starting May 12, 2025, employees will follow a new dress code designed to reflect the brand’s identity and improve customer interaction.

According to the company, this update is part of their effort to create a more unified and welcoming in-store experience.

What’s Changing?

Under the new guidelines, baristas must wear:

• A solid black crewneck top (short or long sleeves) with a collar

• Or a black button-up shirt

• Bottoms must be khaki, black, or blue denim

This wardrobe update will pair with the iconic green apron — a look that has been symbolic of Starbucks since 1987. The company hopes the limited color palette will make the uniform more professional and on-brand.

To support the rollout, Starbucks is giving every barista two free black T-shirts that meet the new requirements.

Why Is Starbucks Making This Change?

Starbucks says this change is about consistency and connection. By having all baristas follow a more defined dress code, the company wants to strengthen its visual identity and ensure customers have a reliable experience no matter which store they visit.

The new guidelines also signal a shift away from the 2016 policy, which allowed more self-expression through colors like charcoal, brown, and navy, as well as colorful hairstyles and hats.

Store Design Updates Also in Progress

The dress code change is just one part of a broader push to enhance the in-store atmosphere. Starbucks is testing new store layouts in the U.S. that include:

• More seating options

• Power outlets for customers to charge devices

• Comfort-focused design to encourage longer stays

These updates are aimed at boosting customer engagement and sales, as more people may choose to relax or work at Starbucks locations.

Financial Struggles in Early 2025

This shift comes during a challenging financial period for Starbucks. In the first quarter of fiscal year 2025, the company reported:

• Flat revenue of $9.39 billion, slightly down from $9.42 billion the year before

• A 0.3% decline in revenue on a constant currency basis

• A 23.8% drop in net earnings, falling to $780.8 million from $1.02 billion in Q1 2024

These numbers have pushed Starbucks to look for new ways to drive growth and improve the customer experience.