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Mardul Sharma

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  • Published: May 19 2025 07:00 PM
  • Last Updated: May 24 2025 05:04 PM

Discover why UK supermarkets are stocking unusually large strawberries this season. Learn what this means for shoppers and the environment.


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If you’ve been to Tesco or Asda lately, you’ve probably seen those massive strawberries sitting in the fruit section — and yeah, you’re not imagining it. They are way bigger than usual. Some people are super excited about them, but others are starting to wonder if it’s something we should be worried about.

Let’s break down what’s actually going on with these supersized berries.

What Made These Strawberries So Big This Year?

Honestly, it all comes down to the weather. We had a really gloomy winter in the UK — barely any sunshine. But then spring showed up and surprised everyone by being one of the sunniest we’ve had in years. That mix of a dark winter followed by a bright, warm spring is kinda rare, but it turns out strawberries love it.

  • Farmers say these conditions made the berries grow about 10 to 20% bigger than what we normally see.

  • Some of them are hitting 50 grams each — which is like, the size of a small plum or even a kiwi. Pretty wild, right?

Do They Taste Different Too?

Yep, and in a good way. Because of how the weather played out — warm days and cool nights — the strawberries didn’t just grow bigger, they also got sweeter. Like, way sweeter.

  • They had more time to ripen slowly, which helped them build up more natural sugars.

  • People who’ve tried them say they taste richer and juicier than usual.

So yeah, they’re not just big for show — they actually taste better too.

But... Is There a Downside?

Well, maybe. Some experts are raising concerns about the long-term effects of this weather pattern. Sure, it gave us giant, sweet strawberries this time, but the dry start to the year has some folks worried.

  • If this dry trend keeps going, it might cause droughts.

  • That could mess with future crops — like, we might not get the same quality or quantity next time.

So while this season’s strawberries are great, it’s kind of a mixed bag when you think about the bigger picture.

Things To Keep In Mind If You’re Buying Them

If you’re picking up a box of these big strawberries, there are a few things worth knowing:

  • They don’t last as long – Big berries can go soft quicker, so pop them in the fridge and eat them soon.

  • Might need a bit of prep – Because they’re large, you might want to cut them up before using them in recipes or desserts.

  • Good value though – Even if they cost a little more, you’re getting more fruit for your money, so that’s a plus.

Perfect Timing for Wimbledon Fans

One fun thing? This bumper crop of strawberries showed up just in time for Wimbledon. And if you’ve ever watched the tournament, you know strawberries and cream is like a whole thing there.

So fans heading to the matches this year are in for a treat — those strawberries they’re eating? Probably some of the biggest and sweetest we’ve seen in ages.

FAQ

The combination of a dark winter followed by a bright, sunny spring created optimal growing conditions, resulting in strawberries that are 10–20% larger than average.

Yes, the extended ripening period due to cool nights allowed the strawberries to develop more natural sugars, enhancing their sweetness.

These oversized strawberries are available at major UK supermarkets, including Tesco, Asda, Sainsbury's, and M&S.

While prices may vary, the increased size and quality of the strawberries offer greater value for consumers.

The main concern is the potential for drought conditions due to the dry start to the year, which could impact future harvests.

Absolutely. Their enhanced sweetness and size make them ideal for a variety of recipes, from desserts to salads.

The early and abundant harvest means they should be available throughout the spring and into the summer, depending on weather conditions.

No, the increased size is a result of favorable weather conditions, not genetic modification.

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