Anupam Mittal: The Godfather of Startups - His Investments and T5 Investment Strategy Revealed

Anupam Mittal is one of the most popular businessmen in India. From his online matchmaking site Shaadi.com to Makaan.com, he has not only accomplished for himself but is actively working to impart his business acumen to others. His entry into the world of investing and business goes years back but he gained much fame in India with Shark Tank.

Anupam Mittal is a well-known Angel Investor who has even backed some unicorn startups. Today, he is also recognized by some media channels for his value investing. As per the estimates, Anupam Mittal’s net worth is around ₹185 crores. In this article, we will cover Anupam Mittal Investments in Startups which became fortunate enough to receive funding from this Angel Investor. By looking at Anupam Mittal investments across 200+ startups, we know now that he makes an offer one cannot refuse. A line he often used on Shark Tank India from Movie Godfather. 

His Early Life 

Anupam Mittal was born on December 23, 1971 in Delhi. He belonged to a business family, and he used to assist his father by paying visits to the factory. Anupam Mittal did his schooling in Delhi and went abroad for higher education. He completed his graduation from Massachusetts. He graduated from Boston College in the 1997 batch with his Majors in Operations and Strategic Management.

He started working as a Product Manager at MicroStrategy in Washington DC. He also founded his own company Sagai.com which is now well-known as Shaadi.com. He started focusing on Shaadi.com solely in the year 2001. Mittal even founded People Group in 2001 as a parent company of Shadi.com and other brands he later found. In 2007, this company was highlighted as one of the top 10 marketers by Business Today. Later, He also started Makaan.com in 2007. He is a well-known Angel Investor who started investing in OLA.

Anupam Mittal Investing Journey

Anupam Mittal is one of the most prominent angel investors in the start-up ecosystem. He is also well-known for some of his iconic investments in unicorns like OLA Cabs, Big Basket, and drone company Druva. He has invested in over 200 companies and seems to be looking for more such opportunities. Solely in Season 1 of Shark Tank India, he invested Rs 5.4 Cr in more than 24 companies. 70% of them are led by Young Entrepreneurs, and 50% are founded by Women. 

One of his earliest investments was in OLA and was his best decision as he made lots of money from it. Even on the popular show Shark Tank India, Anupam's quizzes helped him analyze the state of businesses and weaknesses before investing.

His Style of Investing- T5 Model

We know the thoughts in your head are “Zara Saral Tareeke Se Samjhaye”. So, here are some insights on Anupam Mittal Investments Strategy:

Total Market: Anupam Mittal once explained that he wants a company that can provide 100x returns, as he believes 90% of the below 100x return companies he invests in will fail. He states this as a startup game. The product or service will be as good as its scalability across the market of potential customers.

Team: Anupam Mittal also focuses on the chemistry between the team members. As per him, a company with more than three investors is highly likely to break. So, he looks for a company with 2 or 3 co-founders. In a Talk Show, he even said that Companies do not succeed because chemistry amongst their founders gets lost. 

Timing: It is important to know whether the market is ready for such a product. He is known to have denied investing in such products that he doesn't see accelerating in the market. As an example, he takes the scope of D2C as the internet is used up more.

Traction: It refers to those market figures and metrics that can indicate the potential a product or a service has in the mind of the target audience.

Technology: This element of your business can set you apart from others, it is very important in today’s time, Mittal emphasized as he explained the role of technology.

He even used an example from his own business, Shaadi.com. The businesses are highly dependent on technology as they make people meet virtually.

Startups Funded by Anupam Mittal

(As of March 2022, Anupam Mittal Investments in some of the Startups are given below. Although, the Numbers might’ve increased given his investments in Shark Tank Season 2)
 

( The above-presented data is referred from Startup Talky)

With a talent for Identifying Valuable Startups, Anupam Mittal is a leading Angel Investor recognized by The Indus Entrepreneurs (TiE). His hard work and smart Investing Approach have paved his big business career and numerous other recognitions.

Since Anupam Mittal's first Investment in OLA Cabs, he has been leading Angel Investment Market with his appropriate valuations. 

FAQs:

1. How much is Anupam Mittal's net worth?

The estimated net worth of Indian businessman and angel investor Anupam Mittal is Rs. 185 crores. His successful commercial ventures, astute investments, and television appearances have contributed to his acquisition of fortune.

2. What is the annual income of Anupam Mittal?

Anupam Mittal makes an estimated $2 million a year in pay.

3. What are the achievements of Anupam Mittal?

• Recipient of the IT People "Entrepreneur of the Year" award
• Named by "The Week" magazine as one of the "25 People to Watch"
• Featured on the IMPACT Digital Power 100 list in 2012, 2013, and 2014
• Received the Karamveer Puraskar
• Recognized by Business Week among the "50 Most Powerful People" in India
• Ranked among the top 100 NRIs in North America

We at Jobaaj Stories shed light on such inspiring Business Leaders' and Top Investors  Journeys that can make a difference to your own stories. So, check out the Top Investors section for more.

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