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Physics Wallah, an ed-tech unicorn, has formed a strategic partnership with Kerala-based Xylem Learning as part of its efforts to strengthen its presence in the southern market.
Over the course of three years, Physics Wallah plans to invest Rs 500 crore to expand its operations in the southern region and promote Xylem's hybrid learning model in the neighboring states. Alakh Pandey, the founder, and CEO of Physics Wallah, stated that this expansion would require team building, content development, technological innovation, category expansion, and the establishment of hybrid centers. The company is also considering mergers and acquisitions in the South.
Ananthu S, the founder, and CEO of Xylem Learning, will be leading the South India business for Physics Wallah. Xylem aims to double its revenue to Rs 300 crore in FY24, compared to Rs 150 crore in FY23. Xylem Learning specializes in test preparation for NEET and JEE exams. It offers free classes through YouTube to over three million students and has more than 1 lakh paid students enrolled in various online courses.
Additionally, it operates hybrid centers in five prominent districts of Kerala, serving around 30,000 students. The partnership with Physics Wallah is timely as Xylem plans to expand to Tamil Nadu, Andhra Pradesh, and other southern markets, requiring substantial investments.
— Harshita Kumar
Also, Read Dehati Madam’s Story
