Jobaaj Stories
In 2023, the world of skincare and personal care has witnessed a surge in innovative startups, each offering unique solutions to cater to the ever-evolving beauty and wellness needs of consumers. These ventures have made their mark by harnessing the power of natural ingredients, Ayurvedic principles, and cutting-edge research.
Below, are the six trailblazing skincare startups that have been making waves in the industry.
Top 6 Skincare Startups:
1. Forest Essentials
Founded by Mira Kulkarni in 2000, Forest Essentials initially focused on crafting handmade soaps and candles.
However, it was their collaboration with the Delhi hotel, Hyatt Regency, that catapulted them into the limelight with a whopping Rs 6 crore sale. Today, Forest Essentials specializes in Ayurvedic skincare, cosmetics, and perfumes, offering authentic and time-tested solutions.
Brand Ambassador- Maleesha Kharwa
Estimated Annual Revenue (FY 22)- Rs 298.05 Cr
Operates- Online+ Offline
Outlets - 130 (India)
Check these, Top 10 Startups Backed by Indian Celebrities in 2023
2. Khadi Organique
Khadi Organique products do not contain SLS, Paraben, Silicones, Synthetic colors or fragrances, Mineral Oil, or any harsh chemicals. All formulations are crafted using pure, natural ingredients and adhere to stringent safety standards.
Brand Ambassador- Maithili Thakur
Estimated Annual Revenue (FY 22)- Rs 1,34,630 crore
Operates- Online
3. Plum
Since 2013, Plum has provided cruelty-free skincare, makeup, haircare, and body care products. Their formulations prioritize the fusion of natural ingredients with scientifically proven actives, all in the pursuit of delivering effective and ethical beauty solutions. Shankar Prasad is the visionary behind this brand.
Brand Ambassador- Ananya Pandey, Rashmika Mandanna
Estimated Annual Revenue (FY 22)- Rs. 175 cr.
Operates- Online+ Offline
Outlets - 8 (India)
4. M Caffeine
M Caffeine has carved a niche for itself in the skincare industry by harnessing the energizing benefits of caffeine in its hair and skincare products. With a strong commitment to innovation and quality, they have quickly become a significant player in the market. M Caffeine's unique approach to personal care has garnered them a reputation for offering rejuvenating and practical solutions.
Brand Ambassador- Alia Bhatt
Estimated Annual Revenue FY 22)- Rs.135 Cr.
Operates- Online+ Offline
Outlets- 30,000+
5. MamaEarth
MamaEarth is a skincare startup founded by parents Ghazal and Varun. Their journey into parenthood led them to discover the need for safer baby products. Fueled by their commitment to creating toxin-free and mum-baby-friendly solutions, they established a brand that develops high-quality, research-backed products designed to address the everyday concerns of parents.
In the upcoming IPO on October 31 this year, MamaEarth’s parent company has been Honasa Consumer Ltd. The IPO Price has been set up in the range of Rs 320-350.
Brand Ambassador- Shilpa Shetty Kundra
Estimated Annual Revenue (FY 22)- 75+ cr.
Operates- Online+ Offline
Outlets- 35
6. Kama Ayurveda
In 2002, Kama Ayurveda introduced a line of nine Ayurvedic treatments, developed in partnership with the venerable Arya Vaidya Pharmacy of Coimbatore, Tamil Nadu.
These solutions were meticulously crafted to address current skin and hair issues while proactively averting future ones, embodying effectiveness, authenticity, time-honored traditions, and balance. Vivek Sahni is the co-founder and CEO of Kama Ayurveda.
Brand Ambassador - Jasmine Hemsley
Estimated Annual Revenue (FY 22)- 100 cr- 500 cr
Operates- Online+ Offline
Outlets- 63
These six skincare startups have risen to prominence by redefining beauty and wellness with their commitment to natural, Ayurvedic, and research-backed solutions. Their dedication to quality and authenticity has resonated with consumers, making them standout players in the ever-expanding skincare industry of 2023. As they continue to innovate and evolve, these startups are set to shape the future of skincare and personal care products.
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