In a world where celebrities are often seen as influencers, trendsetters, and style icons, some Indian stars are stepping up and showcasing their entrepreneurial spirit. Instead of being brand ambassadors, they are becoming startup investors, aligning themselves with Prime Minister Modi's 'Make in India' initiative. This trend not only diversifies their portfolios but also bolsters the Indian economy.
Let's take a closer look at the top 10 Indian startups that have received celebrity backing in 2023.
AZAD Engineering by Sachin Tendulkar
In May 2023, the media announced Sachin Tendulkar’s investment in Azad Engineering but the investment amount remained secretive.
Below, there are all the major details about the Startup-
Legal Name: AZAD Engineering Pvt Ltd
Headquarters: Hyderabad, Telangana, India
Business Model: B2B
Founding Date: 1983
No. of Employees: 251 to 500
Core Team: Rakesh Chopdar
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Blue Tokai Coffee Roasters by Deepika Padukone
In September 2023, Deepika Padukone invested in Blue Tokai Coffee Roasters where the exact amount of her investment was not disclosed. She made this investment through her entity called Ka Enterprise and joined the list of supporting investors.
Here are the details of Startup-
Legal Name: Muhavra Enterprises Private Limited
Headquarters: New Delhi, Delhi, India
Founding Date: 2012
No. of Employees: 501-1000
Core team:
1. Namrata Asthana
2. Matt Chitharanjan
3. Shivam Shahi
Get a Whey by Malaika Arora
In January 2023, The Fitness Freak, Malaika Arora finally funded a startup promoting health along with taste.
Fuel Your Strength: Malaika Arora's Get a Whey - Elevating Nutrition with Star Quality
Check the keen details below-
Legal Name: Peanut Butter & Jelly
Headquarters: Mumbai, Maharashtra, India
Founding Date: 2019
No. of Employees: 11 to 20
Core Team:
1. Pashmi Shah
2. Jimmy Shah
3. Jash Shah
Kisanconnect by Shilpa Shetty Kundra
In May 2023, Shilpa Shetty Kundra funded KisanConnect and expressed her support for farmers. Her Investment amount has not been revealed yet.
These are the details of KisanConnect-
Legal Name: Kisankonnect Safe Food Private Limited
Headquarters: Ahmednagar, Maharashtra, India
Business Model: B2C
Founding Date: 2020
No. of Employees: 251 to 500
Core Team:
1. Kishor Ramchandra Nirma
2. Vishal Arvind Astunkar
Two Brothers Organic Farms by Akshay Kumar
In April 2023, Akshay Kumar joined the list of Two Brothers' Organic Farm investors along with Virendra Sehwag.
Here are all the major details of the startup -
Founding Date: 2014
No. of Employees: 41 to 60
Core Team :
1. Satyajit Hange
2. Ajinkya Hange
Hyuga Life by Katrina Kaif
In March 2023, Katrina Kaif joined hands to offer authentic health products along with Hyuga Life keeping the investment amount hidden.
Here are all the details of the Startup:
Legal Name: Hyuga E-commerce Ventures Private Limited
Headquarters: Mumbai, Maharashtra, India
Business Model: B2C
Founding Date: 2022
No. of Employees: 61 to 100
Core Team:
1. Neehar Modi
2. Anvi Shah
3. Kevin Solomon
Also read, The Inspirational Journey of Radha Vembu: A Self-Made Billionaire
Alcobev Startup Cartel & Bros by Sanjay Dutt
In June 2023, Sanjay Dutt funded his money in an alcohol beverage startup called Alcobev Startup Cartel & Bros. The funded amount has not been disclosed.
Below are the details of the Startup -
Headquarters: Mumbai, Maharashtra, India
Founding Date: 2021
No. of Employees: 41 to 60
Core Team :
1. Jitin Suresh Merani
2. Manish Srichand Pardasani
The Biohacker by Sunil Shetty
In July 2023, Sunil Shetty funded a new healthcare venture called The Biohacker but kept the amount hidden.
These are the details of the startup -
Headquarters: Chembur, Mumbai
Founding date: 2023
Core Team: Lalit Dharmani
Pluckk by Kareena Kapoor
In August 2023, Kareena Kapoor invested in a D2C fruits and vegetable brand called Pluckk.
Here are the details
Legal Name: Fruveggie Technology Private Limited
Headquarters: Mumbai, Maharashtra, India
Business Model: B2C, B2B, D2C
Founding Date: 2021
No. of Employees: <10 Core
Team: Pratik Gupta
Wholsum Foods by Anushka Sharma
In June 2023, Anushka Sharma funded a health food startup called Mille, and the invested amount was kept hidden.
Headquarters: Gurgaon, Haryana, India
Founding Date: 2016
No. of Employees: 41 to 60
Core Team:
1. Meghana Narayan
2. Shauravi Mali
Looking to explore some more startups? Stay tuned to our page.
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