Explore the top 10 Indian startups backed by renowned celebrities in 2023, featuring investments from Sachin Tendulkar, Deepika Padukone, Malaika Arora, and others in various industries, from engineering to healthcare, contributing to Prime Minister Modis Make in India initiative


In a world where celebrities are often seen as influencers, trendsetters, and style icons, some Indian stars are stepping up and showcasing their entrepreneurial spirit. Instead of being brand ambassadors, they are becoming startup investors, aligning themselves with Prime Minister Modi's 'Make in India' initiative. This trend not only diversifies their portfolios but also bolsters the Indian economy. 

Let's take a closer look at the top 10 Indian startups that have received celebrity backing in 2023.

AZAD Engineering by Sachin Tendulkar 

In May 2023, the media announced Sachin Tendulkar’s investment in Azad Engineering but the investment amount remained secretive. 

Below, there are all the major details about the Startup- 

Legal Name: AZAD Engineering Pvt Ltd

Headquarters: Hyderabad, Telangana, India

Business Model: B2B

Founding Date: 1983 

No. of Employees: 251 to 500 

Core Team: Rakesh Chopdar  

Also read, Charles Koch: Championing Free Markets and Humanitarian Causes

Blue Tokai Coffee Roasters by Deepika Padukone

In September 2023, Deepika Padukone invested in Blue Tokai Coffee Roasters where the exact amount of her investment was not disclosed. She made this investment through her entity called Ka Enterprise and joined the list of supporting investors.  

Here are the details of Startup- 

Legal Name: Muhavra Enterprises Private Limited

Headquarters: New Delhi, Delhi, India

Founding Date: 2012

No. of Employees: 501-1000

Core team:

 1.   Namrata Asthana 

 2.   Matt Chitharanjan

 3.   Shivam Shahi 

Get a Whey by Malaika Arora 

In January 2023, The Fitness Freak, Malaika Arora finally funded a startup promoting health along with taste. 

Fuel Your Strength: Malaika Arora's Get a Whey - Elevating Nutrition with Star Quality

Check the keen details below- 

Legal Name: Peanut Butter & Jelly 

Headquarters: Mumbai, Maharashtra, India 

Founding Date: 2019 

No. of Employees: 11 to 20 

Core Team: 

1.   Pashmi Shah 

 2.   Jimmy Shah 

 3.   Jash Shah 

Kisanconnect by Shilpa Shetty Kundra

In May 2023, Shilpa Shetty Kundra funded KisanConnect and expressed her support for farmers. Her Investment amount has not been revealed yet. 

These are the details of KisanConnect- 

Legal Name: Kisankonnect Safe Food Private Limited

Headquarters: Ahmednagar, Maharashtra, India 

Business Model: B2C   

Founding Date: 2020 

No. of Employees: 251 to 500 

Core Team: 

1.   Kishor Ramchandra Nirma 

 2.   Vishal Arvind Astunkar 

Two Brothers Organic Farms by Akshay Kumar 

In April 2023, Akshay Kumar joined the list of Two Brothers' Organic Farm investors along with Virendra Sehwag. 

Here are all the major details of the startup - 

Founding Date: 2014 

No. of Employees: 41 to 60 

Core Team :

 1.   Satyajit Hange  

2.   Ajinkya Hange 

Hyuga Life by Katrina Kaif

In March 2023, Katrina Kaif joined hands to offer authentic health products along with Hyuga Life keeping the investment amount hidden. 

Here are all the details of the Startup:

Legal Name: Hyuga E-commerce Ventures Private Limited 

Headquarters: Mumbai, Maharashtra, India 

Business Model: B2C  

Founding Date: 2022 

No. of Employees: 61 to 100

Core Team: 

1.   Neehar Modi 

 2.   Anvi Shah 

 3.   Kevin Solomon 

Also read, The Inspirational Journey of Radha Vembu: A Self-Made Billionaire

Alcobev Startup Cartel & Bros by Sanjay Dutt 

In June 2023, Sanjay Dutt funded his money in an alcohol beverage startup called Alcobev Startup Cartel & Bros. The funded amount has not been disclosed. 

Below are the details of the Startup -

Headquarters: Mumbai, Maharashtra, India 

Founding Date: 2021 

No. of Employees: 41 to 60 

Core Team : 

1.   Jitin Suresh Merani 

 2.   Manish Srichand Pardasani 

The Biohacker by Sunil Shetty 

In July 2023, Sunil Shetty funded a new healthcare venture called The Biohacker but kept the amount hidden. 

These are the details of the startup - 

Headquarters: Chembur, Mumbai 

Founding date: 2023

Core Team: Lalit Dharmani 

Pluckk by Kareena Kapoor 

In August 2023, Kareena Kapoor invested in a D2C fruits and vegetable brand called Pluckk

Here are the details 

Legal Name: Fruveggie Technology Private Limited 

Headquarters: Mumbai, Maharashtra, India 

Business Model: B2C,  B2B, D2C   

Founding Date: 2021 

No. of Employees: <10 Core 

Team:  Pratik Gupta

Wholsum Foods by Anushka Sharma

In June 2023, Anushka Sharma funded a health food startup called Mille, and the invested amount was kept hidden. 

Headquarters: Gurgaon, Haryana, India 

Founding Date: 2016 

No. of Employees: 41 to 60 

Core Team: 

1.   Meghana Narayan 

 2.   Shauravi Mali

Looking to explore some more startups? Stay tuned to our page. 

Also read, Meet Devansh Jain: One Who Creates Better Experiences with His Expert Touch

 

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