Jobaaj Stories
Ulajh is a film with great potential, but it has a special problem: its harsh approach to commercial placement. The movie's attempt to include advertising in the story has resulted in a cinematic experience where the advertising frequently takes center stage over the actual plot.
Viewers are attracted by the compelling plot of Ulajh, which stars Janhvi Kapoor in a key role. The plot of the movie is meant to be appealing. But the movie takes a strange turn when it comes to advertising. Rather than employing understated commercial placements or background references, Ulajh features complete advertisements directly within the action.
#ULAJH is a love story between an angry young woman and a pookie 🎀🥰#JanhviKapoor @roshanmathew22 pic.twitter.com/XUNAofoF4A
— Radha (@SupremacyJanhvi) August 1, 2024
Direct product placement is one of Ulajh's most noticeable features. A famous candy advertisement with the character saying "praan jaaye par Pulse na jaaye" is suddenly shown to the audience at a crucial point in the movie. This insert breaks the flow and energy of the movie, feeling more like a commercial break than a necessary component of the story.
It might be annoying when a movie concentrates more on product promotion than plot advancement. The advertisement seems distracting instead of drawing the viewer into the character's challenges and victories. It may be difficult for viewers to remain interested in the plot as a result, which can ruin the entire viewing experience.
The marketing plan for Ulajh appears to be focused on showcasing Janhvi Kapoor, whose performance is essential to the movie. Although it's accepted to promote actors, Ulajh's incorporation of advertising comes across as forced. The product advertising frequently overshadows her performance rather than improving it.
Ulajh shows a wasted opportunity to incorporate product placement more subtly and efficiently. Effective product placement should improve the narrative rather than distract from it by fitting in naturally. Unfortunately, Ulajh's strategy seems like a wasted opportunity to strike this balance.
“Word Of Mouth” is the Mt Everest of publicity.
— “SuperGullu” (@gulshandevaiah) August 2, 2024
It can’t be created without the organic support of the audience. This is what every movie in the cinemas hopes & prays. #Ulajh is in cinemas today.
I fell in love with movies since I was 6/7 years old. It’s always a special… pic.twitter.com/DbCbH2CJZ2
Janhvi Kapoor has a powerful performance in Ulajh, which has an engaging storyline, but the overt product marketing takes away from the whole experience. Future movies might be more interesting to watch if the advertising is included in a way that improves rather than removes from the story.
