Jobaaj Stories
Mitsubishi is making a big move into India's car market by buying a more than 30% share of TVS Mobility, a company that runs car dealerships. This deal means TVS Mobility will create a new company for selling cars, and Mitsubishi will own a big part of it. The deal could cost Mitsubishi between $33 million and $66 million, but it's still waiting for approval from the authorities. Once everything is set, Mitsubishi will send its staff to work at the dealerships.
What Mitsubishi Plans to Do in India
The new company will set up special showrooms for different car brands, using TVS Mobility's current locations to start. The plan is to sell more Honda cars at first, as they're already sold by TVS. Mitsubishi also wants to talk with other Japanese car makers to bring more brands and models to Indian customers.
Electric Vehicles and More
Mitsubishi isn't just focusing on regular cars; they're also planning to sell electric vehicles (EVs) in India. They want to make it easy for customers to handle their car needs through a smartphone app, including booking service times and buying insurance.
