Founded by CA gold medalist Abhishek Rao, Alts Wealth combines cutting-edge technology with expert insight to offer accessible and transparent financial services.


In the world of finance, personalized advice and cutting-edge analysis have often been privileges reserved for the ultra-wealthy.  Abhishek Rao, founder of Alts Wealth, is determined to change that. 

This CA gold medalist and former BCG consultant saw a glaring need among India's rising affluent class: accessible, tech-driven wealth management that prioritizes individual goals and aspirations. And thus brought, Alts Wealth as his answer.

When asked about the idea behind Alts Wealth, Abhishek shares insights into the untapped market of individuals with significant assets but lacking dedicated wealth advisory services. 

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He notes, "The idea brewed over years as I noticed a gap in the market. While the HNI segment had ample advisory services, those with a portfolio of 20 lakhs or more lacked accessible wealth management. With rising financial literacy, the potential for serving this segment became evident." Recognizing this gap, the vision for Alts Wealth took shape, fueled by the increasing financial literacy in recent years.

Alts Wealth stands out for its digital-first approach complemented by personalized relationship management. While embracing AI/ML technologies to enhance operational efficiency, Abhishek emphasizes the human touch in investment advisory. He states, "We use generative AI for operational efficiency, but investment advice is curated by our team of analysts." This fusion of cutting-edge technology and expert insight forms the cornerstone of Alts Wealth's offerings.

Central to Alts Wealth's ethos is its commitment to transparency and client satisfaction. Abandoning the traditional commission-based model, Alts Wealth adopts a flat fee structure based on AUM or investment size. Client feedback fuels continuous improvement, with Abhishek noting, "Customers love it; they are always searching for something like this. We iterate on our product and services to meet their evolving needs."

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Alts Wealth caters to individuals with diverse financial backgrounds, offering tailored plans starting from Rs. 3000 per quarter. From financial planning to mutual fund advisory and tax planning, each plan is designed to empower clients on their wealth journey. As Abhishek explains, "Our plans are personalized, encompassing everything from financial planning to tax advisory, ensuring holistic financial wellness."

Looking ahead, Alts Wealth envisions expanding its product suite to encompass various aspects of wealth management, including real estate and liabilities. Abhishek underscores the importance of a holistic mindset, advising individuals in similar fields to focus on understanding clients' needs rather than following a predefined path. 

He affirms, "There is no one-size-fits-all approach. Whether you're a BCom, MCom, MBA, or BBA, what matters is knowing how to serve your clients effectively."

Lastly, Alts Wealth sets a perfect example for the evolution of wealth management, blending technological innovation with personalized expertise to empower individuals on their financial journey. 

With a relentless commitment to client satisfaction and a vision for holistic financial wellness, Alts Wealth is there to shape the future of wealth advisory in India.

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