Ukraine has turned the tables & record number of students are choosing Marketing

Hello Readers,

Did you hear?

Ukraine has turned the tables!

Two years after Russia began its assault on Ukraine and when the latter seemed to be losing, it turned the tables on its attacker as it sent over thousands of its troops into Kursk to launch a counterattack. Russian forces, who were in Ukraine to continue their assault, were caught off guard as Ukrainian forces quickly captured land in Kursk in a high-risk high-reward operation! How much did Ukraine grab?

Ukraine holds 1,000+ sq kms of Russian land!

Ukrainian forces have captured multiple villages, the large town of Sudzha, and 1,150 square kilometres of Russian territory, making it the biggest attack by any army on Russian soil since World War 2. Ukrainian soldiers have now taken over 84 Russian settlements leading to the displacement of 120,000 Russians! Russia has had to pull out multiple soldiers from its assault on Ukraine to defend itself!! But Ukraine isn’t taking over Russia!?

Zelenskky has offered a deal!!

Kyiv has announced that it has no plans to take over another country’s land! Ukraine’s foreign ministry has said that the country is not interested in taking territory from Russia but will continue the attack on Kursk until Russia accepts a ‘just peace’ deal. Ukraine has also taken over 100 Russian Prisoners of War (POWs) which it calls its ‘Exchange Fund’. According to experts, the incursion along with the POWs will build pressure on Russia.

Putin is furious!

Russian President Vladimir Putin is furious as Ukraine’s bold incursion has caught his entire war cabinet by surprise! While Sudzha has fallen under Ukrainian control, Russian authorities insist that everything is fine. The political blame game has progressed as President Putin has accused Ukraine of serving Western masters and ‘destabilizing Russia’! He claims that the West was waging a war against Russia by using Ukrainians, despite the US claiming no involvement. However, a larger war appears imminent?

World War 3?

Russian MP Mikhail Sheremet recently issued a warning that the world was inching closer to a full-blown World War! He said that Ukraine’s incursion of Russia was pushing the world towards World War 3! He claims that due to the significant presence of Western military equipment, the use of Western ammunition and missiles in attacks on Russian civilians, and ‘irrefutable proof of foreigners’ involvement’ in the attack signified a dire escalation!! Despite marketing themselves as ‘peaceful’, all parties are doing a poor job of showing it.

Speaking of marketing, have you heard of the growing craze for Digital Marketing?

While people normally associated an MBA with Finance or Operations in the past, Gen Z students are breaking the stereotype as a record number of students are choosing Marketing as their specialization in MBA!! But why?

• Marketing actively blends creativity with discipline as it is one of the most dynamic domains today.
• With the growing reliance on online marketing, the demand for marketing professionals is spiking as the pay for such professionals is pretty lucrative these days.
• Since every company, irrespective of industry, needs advertising to reach its customers, marketing professionals have a broad range of job opportunities.
• A common misconception is that marketing is entirely creative. A study in marketing involves a deep understanding of finance, strategy, operations, and management as well!

Seems pretty cool, right? 

It is. According to some reports, ad spending is reportedly going to grow over 7% in 2024 to over $1 trillion! In India alone, ad spending is expected to grow 10.2% in 2024 to over Rs 1.55 lakh crore. Why?\

With the growing incorporation of technology in every sector and the increased coverage of internet and smartphone usage in India, companies are also revamping their marketing game by increasing spending on Digital Marketing and switching to practices like Performance Marketing. But what is Performance Marketing?

In the simplest terms, Performance Marketing is the method of marketing oneself with specific goals but without the mandatory payment. Brands may not need to pay if there are no visible results! This practice is quickly gaining traction as the benefits of the practice outweigh its shortcomings and companies are pivoting quickly to this results-based practice.

Market research suggests the global market for Digital Marketing is projected to have a CAGR of 13.1% to reach a value of almost $1.1 trillion by 2032! Are you ready to jump into this trillion-dollar market and ride the wave to success?

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