Tariffs, Tech & Trillion-Dollar Tactics: Why Marketing Is the Career Escape Hatch

Hello Readers,

Did you hear?

Trump has imposed a 25% tariff on India!

The US has imposed a 25% tariff on all Indian exports, along with a penalty for India’s continued defense and energy dealings with Russia. President Trump blamed India for aiding Russia’s war efforts and cited failed trade talks—mainly over agricultural market access—as a key reason. The move marks a sharp deterioration in India-US relations, worsened by geopolitical divides, including US support for Pakistan. The tariffs and penalties will come into effect from August 1. What did India say?

India’s response: We will protect our National interests!!

India has firmly responded to former U.S. President Donald Trump’s announcement of a 25% tariff and additional penalties, citing its trade with Russia. Commerce Minister Piyush Goyal emphasized that India will take all necessary steps to safeguard its national interest while continuing to support exporters, MSMEs, and farmers. Despite the provocative move, India remains committed to fair and balanced trade. The government is carefully evaluating the implications while maintaining its strategic and diplomatic engagement with the U.S. on trade matters. What was the fallout?

Congress is blaming the BJP for it!

The Congress party has criticized Prime Minister Modi after former U.S. President Donald Trump announced a 25% tariff on Indian imports. Leaders like Jairam Ramesh accused Modi of investing excessively in his personal friendship with Trump, calling it a failed foreign policy. Shashi Tharoor termed the situation serious and urged strategic negotiation, while P. Chidambaram called it a major diplomatic setback. Congress claimed India is now paying the price for Modi’s optics-driven diplomacy and neglect of long-term national interest. What else?

The US has signed a deal with Bangladesh!

Bangladesh has secured a landmark agreement with the United States, reducing tariffs on its garment exports to 20%. The deal, finalized after extensive negotiations, has been welcomed by the country’s trade officials and exporters, who expect increased competitiveness and export growth. Nobel laureate Muhammad Yunus commended the achievement, noting its strategic significance. The agreement places Bangladesh at a relative advantage compared to India under the current U.S. tariff regime. Exporters expressed optimism over the deal’s potential economic impact. What about Pakistan?

The US also signed a deal with Pakistan!

The U.S. and Pakistan have signed a major trade and energy deal focused on developing Pakistan’s oil reserves. Following the agreement, the U.S. revised tariffs on Pakistani exports to 19%, down from a previously considered 29%. Donald Trump described the deal as mutually beneficial and suggested that Pakistan might eventually export oil to India. Pakistani officials hailed the agreement as a boost to economic ties and energy cooperation, viewing the reduced tariffs as a diplomatic and commercial victory. What was Pakistan’s reaction?

Pakistan has praised its ‘historic’ deal with the US!!

Pakistani Prime Minister Shehbaz Sharif hailed a new trade agreement with the United States as a historic and forward-looking milestone, thanking former President Donald Trump for his role in securing the deal. The agreement includes a reduction in U.S. tariffs on Pakistani goods to 19%, which is expected to boost Pakistan’s export competitiveness, particularly in textiles. Despite a concurrent U.S. tariff hike on some Pakistani imports, Sharif emphasized the deal’s long-term potential to strengthen bilateral economic ties and energy cooperation.

Speaking of deals, did you hear? Marketing is a big deal among MBA students!! Why?

• Marketing actively blends creativity with discipline and is one of the most dynamic domains today.
• With the growing reliance on online marketing, the demand for marketing professionals is spiking with companies pay for such professionals generously.
• Since every company, irrespective of industry, needs advertising to reach its customers, marketing professionals have a broad range of job opportunities.
• A common misconception is that marketing is entirely creative. A study in marketing involves a deep understanding of finance, strategy, operations, and management as well!

Seems pretty cool, right? 

It is. According to some reports, ad spending is reportedly going to grow over 7% in CY 2024 to over $1 trillion! In India alone, ad spending is expected to grow 10.2% in 2024 to over Rs 1.55 lakh crore. Why?

With the growing incorporation of technology in every sector and the increased coverage of internet and smartphone usage in India, companies are also revamping their marketing game by increasing spending on Digital Marketing and switching to practices like Performance Marketing. But what is Performance Marketing?

In the simplest terms, Performance Marketing is the method of marketing oneself with specific goals but without the mandatory payment. Brands may not need to pay if there are no visible results! This practice is quickly gaining traction as the benefits of the practice outweigh its shortcomings and companies are pivoting quickly to this results-based practice.

Market research suggests the global market for Digital Marketing is projected to have a CAGR of 13.1% to reach a value of almost $1.1 trillion by 2032! Are you ready to jump into this trillion-dollar market and ride the wave to success?

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